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Articles Tagged with: WideBot Platform
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How to Build Your Chatbot with WideBot

ICYMI: we launched a new WideBot this month! New branding, upgraded platform, yet the same amazing quality in our products. 

Ever since we started WideBot, we had several visions, but one of the most important ones was providing a premium technological service for anyone, even people without any technological background; anyone can easily build their chatbot without feeling stuck, confused, or lost. 

It could take you a few minutes to build and launch a fully functional chatbot through WideBot, and through this article, we are going to guide you on how to. 

How is it possible? 

The WideBot platform uses a drag-and-drop interface that is meant to make the bot-building process simple, effortless, and fun.

As a result, building a chatbot solution becomes simply moving element A to section B rather than writing endless, advanced lines of coding.

The idea of a no-code technical service comes from the platform using a simple, more visual interface on the front-end rather than working with programming. 

Ready to build your chatbot? Let’s go! 

Step 1: Get started and sign up. 

Start by going to our website and signing up by clicking on Get Started for Free. To create an account on the WideBot platform, you have to connect your account with your Facebook account. 

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Once you’re done connecting to Facebook, click on “ Build new experience” to get started. 

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Step 2: Choose how you’d like to start building your chatbot. 

We have two options for your convenience: you can either build your chatbot from scratch or choose a relevant template to get you started. 

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Below you’ll find a comparison between both that’ll help you decide which to go for.

From scratch Template
Takes more time as you will cater for every single detail and you’ll start with a blank template.

 

Building your bot from scratch ensures an even more unique experience for your users and is the best option if your industry is not included in the templates. 

Takes less time because it’s already ready and you just have to customize it to fit your needs.

 Templates are industry-based so you can pick the template that works best for your business and start working from there. 

 

Read more about templates: Introducing Templates.

 

For a clearer example, below is what starting a bot from scratch looks like: 

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And this is what starting a bot from a ready-made template is like: 

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Here, we are using the E-commerce template. As you can see, all flows are ready-made with simple variables that you can change to customize your bot to be ready within minutes. 

Step 3: Set your bot up 

First things first; name your bot and choose the page it’s meant to be associated with. You can click on “Playground” to skip this step, but you have to do it, either way, to be able to launch your bot.

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If you cannot find your page, try renewing your Facebook. Note that you need to be an admin on a page in order to be able to connect it to a chatbot. 

You will then be asked to write the welcome message, which is the first message your user will see before interacting with the bot. Afterwards, you’re all set to start building your bot.

More about the platform features

Before we dig deeper into the building process, let’s take a moment and focus on the features we have and how you can use them to build your bot. Below are some of the most important features we have explained. 

Stand-alone features: 

Feature name Use-case How to Use
Broadcasting You can use this feature to send unified messages to your some of or all of your audience. You can also schedule these broadcasting messages to be sent on a specific time and date or repeated. Not just that, you can actually track your messages’ performance! Just click on Create New Broadcast, choose its name and type, choose the audience then time and you’re good to go!
Train You can use this feature to train your bot to respond to specific words said by the user when typing outside of the flow. For example, you set a scenario for the word “hello” and its derivatives so when the user sends it, it directs him to a specific flow.  Just click on Add New Scenario, write the user text and how the bot’s response will be et voila!

 

Features inside Settings

Feature name Use-case How to use
Team Collaboration Add your team members and work on the bot together Go to settings, scroll over to Bot Team, click on Assign a New Admin, copy the link, and send it to them within 24 hours. Each link is made for one person, and the link will direct them to create an account first then to the invitation. 

 

Features inside Playground

Feature name Use-case How to use
Handover Use this feature to transfer the conversation from the bot to your team and back when needed. Check our handover documentation for the full guide on how to set up the feature through our platform and through Facebook settings.
User Input Use this to receive input from the user and save it to an attribute. Just click User Input, choose the attribute and its condition and you’re good to go!
Go to Flow This feature can be used to redirect the user to a specific flow. Click on Go To Flow, and choose the flow and add any filters if you’d like and that’s it!
JSON API This feature is more on an advanced, technical side. You can use this feature to add integrations to your flow. As this requires deeper technical knowledge and setup, you can read all about it in our integration and JSON API guides.

 

Step 4: Set up your flows

Before we get started, we should define some terms you’ll come across a lot while using our platform: 

Flow A group of messages. Your bot is basically made up of different flows that connect to each other.
Playground The area where you use drag-and-drop to build your bot.
User Attribute A variable you insert and it collects data during the conversation. For example, if your flow says: “Hello, {{first-name}}” and the user’s first name is stated as Ahmed, the bot’s message will instead automatically be: “Hello, Ahmed”
Persistent Menu The menu below the chat with the bot whose location doesn’t change. You should always include essential options in this menu for a better experience for your users.
Quick Reply A quick reply is a button that leads to a flow. The difference between a quick reply and a button is that you can add an infinite number of quick replies and the bot can save your users’ quick reply choices as an attribute for later use.
Button A button leads to a flow, but it is only limited to 3 buttons per message and is only meant to direct the conversation.
Delay Delays make the bot respond later than the usual immediate response. This makes the conversation feel more human and controlled.

 

Time to start building! 

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So once you’re done setting up the bot, you can start building your bot through Playground. Through the section highlighted in blue, you can add folders and organize your chatbot. You can add flows when adding folders or quickly when you need to while setting quick replies and buttons. 

You can start adding messages for the flow using the section highlighted in orange. These messages could be text, visuals, or a feature from the ones in the features section above. 

You can add quick replies and buttons from the arrows in blue and orange depending on your needs whether you need that button just to direct the conversation or you’d like to use the data the user chooses. 

You can add flows as you go and as you need to. 

Below is an example built from scratch for an e-commerce seller.

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It can be as simple as you need it to be! Just add what you need to automate and you’re good to go.

Step 5: Test and publish! 

Once you’ve built the bot you want, click on the test button to get redirected to Messenger to test your bot first-hand. Finally, Tweak and edit until you’re completely satisfied with your bot experience! If you’ve connected your page at the beginning, you don’t need to do anything else except publish the page if you already haven’t. 

If you haven’t connected to a page, you’ll need to connect to be able to launch your bot.

Post-building step: Analyze

You can track how your bot is performing through the Analytics tab that simply shows you which users are reachable and which have blocked your bot. 

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Moreover, you can always track your bot’s performance by analyzing your messages. The messages completely handled by the bot are automatically moved to the Done folder in your page inbox, and you can review the messages to analyze if there are dead ends in the conversations or places where people get stuck or confused, and you can then edit your bot to enhance the experience and so on. 

Ready? Go!

And that concludes our step-by-step guide for you to build your chatbot on WideBot platform. Now that you know everything in detail, you have no reason to wait any longer. 

Get started for free

What is chatbot marketing & why do you need it?

 

Glossary:

What is a chatbot?
A chatbot is a computer program, AI-based sometimes, that is used to simulate human conversations by understanding users’ requests and orders then giving relevant answers. They’re used in websites, mobile applications and messaging channels in order to help business operations and sales run more efficiently while providing valuable service to the audience.

 

In a fast-paced time when you have to innovate to stand out between competitors, a chatbot is no longer a luxury tool that you may or may not use, but an integral one to sustain your business. There are many uses for a chatbot that we’re going to discuss in a series of articles, but in this one, let’s discover how you can utilize your Widebot to optimize your marketing strategy and processes. How can you reach high engagement with your customers and prospects, and solve their problems in an easy, cost-efficient, and intelligent way?

What is chatbot marketing?

Long story short, chatbot marketing is when you promote your products and services using a chatbot, by integrating it with the different channels you use such as your website, mobile app and social media platforms like Facebook Messenger, Instagram and WhatsApp.

Long story long? Scroll down to understand better how you can use a chatbot to optimize your marketing performance and create an impressive branding for your business.

Benefits of chatbot marketing:

Saves resources

Time, money, manpower…using a chatbot for your business cuts down all these resources so that you operate more efficiently and utilize your assets where they’re needed. Instead of spending hours getting back to every message you receive from a customer or a prospect and allocating several employees for the job, you can now get back to everyone with minimal resources.

Quick responses

No one’s a big fan of long response time. Using a chatbot, customers and prospective customers will get immediate responses to their inquiries with only a short buffer time (3-10 seconds for instance) that you set to make it feel more humanly.

• Available 24/7

You have a regular 9-hour work day? Chatbots don’t. At any time during the day or at any day during the week, your chatbot will act as a representative to your business whenever your audience needs to reach out to you. If you’re running a healthcare platform, for example, it makes all the sense to be available to your audience’s inquiries at all times; especially during times like these where everyone has tens of questions regarding the pandemic that come to mind all around the clock.

Work automation

With the speed at which the entire world is advancing, it does not make sense to keep doing the same tasks over and over again if they could simply be automated, saving precious time and effort. Chatbots will automate certain marketing tasks so that you could keep your low priorities at the back of your mind. Instead of curating responses to your customers’ questions each time they strike up a conversation with your business, your chatbot can automatically respond with the most suitable reply from a list of pre-stored responses that you enter when building your bot.

Adaptive to all industries & businesses

No matter what industry you work in or what type of business you’re running, there are a variety of chatbot templates that are suitable. Hospitals, restaurants, technology solutions, e-commerce businesses and a lot more are using chatbots across their different marketing platforms to create impactful conversations with their customers. 

Humanizing your brand

Position your brand as one that understands and adapts to its customers, in terms of their needs and their interests. A chatbot adopts the tone and voice of your brand so that it feels less like a robot and more like a human chatting with your audience. If your brand speaks in Arabic and operates in an Arab country, then build an Arabic chatbot that interacts with your audience in a language and dialect that they understand.

AI-based

Most chatbot builders are determined by sequences, or a set of responses to certain questions by the user. At WideBot, your chatbot can be intelligent!* AI-based chatbots learn from your customers, and enhance their responses based on their new learnings. That way, your chatbot performs better by the day and well understands your audience’s needs.

*AI-based chatbots are an enterprise plan feature. Contact our sales team if you want to learn more.

Read more: 5 ways chatbots can boost your business to the future.

Uses of chatbot marketing:

1. Sharing news and updates

You can learn more about Shell’s products and services through their chatbot by WideBot.

A chatbot is a great tool to spread the word about your company news or product updates and releases. That way your audience is always informed and up-to-date with your business activities.

When launching a new service or releasing features, you can:

• Share the news with prospects who reach out to you through your chatbot and want to better understand the services and products you provide;

• Gather feedback from your customers after their purchase;

• Market the new product and direct the traffic to your chatbot who would answer the users’ inquiries and present your offerings in a conversation-like method, instead of your website.

2. Brand engagement with customers

Example of an e-commerce platform where you can place orders through the Messenger chatbot by WideBot.

Using a chatbot facilitates conversation with your prospect and current clients, and conveys the impression that your business is up to the minute with the global technological advancements of its time.

Instead of traditional methods such as email or phone, your brand is close to your customers and uses similar platforms to the ones they actively use, like WhatsApp, Facebook and Snapchat. People can engage with your brand and feel that you’re only one message away whenever they have an inquiry or need to learn more.

When a customer interacts with your brand, you have a certain duration on each platform to restart or continue the conversation with them. For example, on Facebook Messenger, your chatbot has 24 hours to send promotions about your products or services; which could trigger the users’ interest in learning more, and hence, securing a sale.

Read more: New Messenger Policies: all you need to know.

Even if you can’t make an immediate sale, engage your audience so that you build rapport with them that would guarantee the success of future interactions. Using quick, entertaining polls, for instance, you can get valuable insight about their interests and what they would like to see more of.

3. Qualifying leads

If you want to optimize your sales funnel, then it is important that you are able to distinguish between hot leads and cold leads, leads who are ready to buy your product and leads who are still hesitant and want to learn more.

When a user lands on your website for example, you want to immediately find out whether they’re a prospective client or they’re a random visitor who does not know anything about your business. Having a chatbot start a conversation to ask the visitor some qualifying questions that determine who relevant of a lead they are can make a difference between whether you secure a deal or lose it.

Hot/warm leads cannot be lost due to insignificant reasons, so these are directly sent by your chatbot to the sales team to seal the deal; while cold leads who could potentially be interested in your product or service are offered the information they need to make up their mind. This way you save resources that could be wasted on all sorts of an audience, even those who are completely irrelevant, and focus your efforts into what will help your business grow.

Examples of qualifying questions:
– What brought you here today?
– What do you know about [your product]?
– Are you a current customer of [your company]?
– Do you need some help with that?

 

4. Personalized user experience

Find out how you can protect yourself from COVID-19 and what are the nearest places to you where you can test for it through Cleopatra Hospitals Group’s chatbot.

Human beings have the tendency to want to feel special. Because chatbots simulate human-like conversations, each customer that interacts with the chatbot gets an experience that is different from everyone else’s; especially if the chatbot is AI-based, as it responds based on each user’s behaviors, interests and responses during the conversation.

Personalization gives the audience a unique experience, as you are giving value and significance to each one of them. This plays an indirect yet impactful role in encouraging your prospects and customers to grow fond of your brand, and promote more sales in consequence.

Getting started:

1. Plan
2. Build your bot
3. Promote

Planning

The first step in anything is to plan, which in this context means: set goals and a strategy for your chatbot, and decide on the channels that you’re going to utilize it in.Make sure that you have a solid marketing plan that you will launch and follow once your bot is up and running. How many sequences will you create, and how will the flow of each of them go? What language will your chatbot operate in? What will be your welcome message?

• Set SMART goals for your bot: specific, measurable, attainable, relevant, time-bound).

• Decide on the channels that your chatbot will operate on. Are you going to limit it to your website, or are you going to use it on Facebook and WhatsApp as well?

• Create a character for your bot, including a voice and tone that matches your brand’s.

• Build a user’s journey for customers who interact with the chatbot and their potential responses.

Creating your bot

You’re not a techie? No problem. 

Contrary to some belief, creating a chatbot for your business does not require any tech background whatsoever. Using Widebot’s intuitive platform, you can build your own bot in less than 10 minutes. 

Ready to build your own bot?

Get started for free

If you want a custom chatbot, that is AI-based, you can contact our sales team who will match you with your business needs. Talk to an expert.

Read more: Your step-by-step checklist for building chatbots.

Promoting

It doesn’t stop at building and publishing your chatbot, the determinant of a great performance is making it known and publicized to your audience so that they engage with it. So how can you bring users to your bot?

Tips on marketing your chatbot
– Give your chatbot subscribers an exclusive offer
– Activate Facebook plugins
– Use the “Message Us” button on your ads
– Create a unique landing page and URL for your chatbot
– Join the relevant online communities and promote it there
– Submit your bot to Facebook’s Discover tab

 

Frequently Asked Questions

Can my chatbot understand different Arabic dialects?

If you’re using WideBot, then your chatbot can speak both Arabic or English, depending on your brand’s voice and tone. You can choose a standard language or your chatbot can reply according to your customers’ language and dialect. WideBot is the only platform where your chatbot can speak using every Arabic dialect: Khaleeji, Egyptian, North African, Levantine…it’s got it all.

Are chatbots powered by AI?

Not all chatbots are artificially intelligent; some are set up with specific sequences and flows that they follow in the conversation. AI chatbots learn from your customers and adapt to each of their interests and the way they speak; so the more conversations they have, the more intelligent their replies will get. If you want your chatbot to be AI-based, then WideBot’s dedicated AI team will help you build one that meets your business needs.

What platforms can I use a chatbot in?

We can integrate your chatbot on:
• Your company website;
• Facebook Messenger;
• WhatsApp;
• Instagram;
• Telegram;
or any channel you need a chatbot in.

Want to try it out for yourself? Head out to our website so that you can get started for free and build your own chatbot today!

Introducing: Chatbot Templates

When time is money, it becomes more efficient to utilize every existing resource in order to get a headstart instead of starting from ground zero.

WideBot understands how important it is for business owners to streamline operations and work methodologies; that is why we offer a wide range of chatbot templates that suit business of all types and industries. In no time, your chatbot can be up and running, eliminating any extra work you might have to do.

What are chatbot templates?

A chatbot template is your almost-chatbot. Everything is already crafted for you by our product team after having carefully studied the best flows and messaging for each industry. All you would have to do is personalize the existing content to match your brand identity – in terms of relevant text, images and links to your business.

Why should you use chatbot templates?

• Saves time, bot ready instantly

Instead of starting from scratch, using a preexisting template will help you build your bot in just a few minutes so that you can operate more efficiently. The faster your chatbot is ready, the faster your business can engage and interact with your customers.

• A chatbot that’s suitable for your industry

Templates are created by experts who communicated with hundreds of clients from different industries to understand the needs of businesses and how each’s audience reacts and responds. That way, each template perfectly suits each industry – the sequences and flows of the chatbot are very similar to how the human support responds.

WideBot Templates

Whether you need a chatbot for your ecommerce business, NGO, healthcare facility, university, food ordering service, for lead generation purposes or even more, there is a suitable template for any industry that you are operating in.

When building your own chatbot on WideBot’s platform, you have the option to either start from scratch by creating a new bot, or to choose one of the various templates available so that you could get started right away.

A snippet of WideBot’s selection of templates

Once you sign up for free on our website, you will be directed to a dashboard that displays all the different chatbot templates available that you can choose from.

First step in creating your chatbot is entering its info

You can preview the templates first, then choose which one you’re going to use for your business. All you have to do next is come up with a name for your bot and the welcome message that your audience is going to be greeted with…and you’re good to go!

Before publishing your chatbot, you can edit the existing flows, add new broadcast messages or train your bot to recognize certain keywords. Once you’re ready, you can start testing your chatbot on Messenger to try the experience for yourself before pushing it to your audience.

Your bot is now live and responding to every prospect or customer interacting with your page!

Set? Go.

It’s time you try out the templates for yourself, and build your chatbot within minutes.

Happy bot-building!

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