How Arabic AI Can Take A Business Places

How often have you heard of artificial intelligence lately? Whatever is going on in the world, it’s inevitable nowadays for us to live hand-in-hand with artificial intelligence.

Your ability to learn from your surroundings and past experiences is often referred to as intelligence. Based on that, artificial intelligence is defined as the theory and development of computer systems to be able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Meaning that a computer system can be called intelligent it has the ability to reason, discover meaning, generalize, or learn from past experiences.

It may seem like AI wouldn’t affect or reach you, but the truth is that it is all around us and growing contributing to our daily lives.

A large part of your modernized life is artificial-intelligent-dependent somehow, from your smartphone’s voice assistant to even the music streaming & transportation apps you use. Most of the companies that are now global and multinational, apply AI in one way or another.

This industry guide is here to serve as your quick and simple elaborator to the world’s everlasting technology trend.

What is AI?

As mentioned earlier, Artificial Intelligence is any machine’s ability to learn from input, past experiences, and analysis.

AI depends mainly on data as it takes a large sum of data to not just teach a machine something, but to educate it this thing so well that it starts making
predictions and conclusions about of its own; as the machine be able to think based on these data.

Believe it or not, but AI has been in development since the ’50s of the last century, and still developing every single day!

AI branches into two types: Narrow AI and General AI

In a  nutshell, Narrow AI is all the AI technologies we’ve reached so far. From voice detection to sentiment analysis, responding to questions and carrying on semi-human conversations, to being able to carry out tasks that require organization or detection. Basically, Narrow AI is a machine being able to carry out the tasks you programmed and prepared it to do smoothly, one task a time.

On the other hand General AI is hugely different, as General AI is what we haven’t been able to reach with machines yet, and it’s probable that we never be able to do. But it’s essentially when the machines are able to perform intellectual tasks that a human being can; after providing them with relevant data and learning from past experiences (hence the term: Machine Learning).

It’s estimated that in case General AI ever sees the light, it won’t be before several years from now. And Since General AI has not seen the light yet, any AI you see or hear of so far is Narrow AI.

There’s a lot of knowledge lies between a science as big as Artificial Intelligence, but it mainly can be categorized to 6 main subfields according to IntelliPaat. So here are some of them:


1- Machine Learning: Machine learning is basically a machine’s ability to learn from the examples and experiences it understands from the data it receives.

From Machine Learning Deep Learning branches out, which basically focuses on analyzing more layers and layers of patterns of data as in the neural networks of an actual human brain.

2- Cognitive Computing:  Cognitive computing focuses on imitating the thinking patterns, process, and methods that occur in the human brain within a computer.

3- Computer Vision: Computer Vision is a machine’s ability to see, recognize, understand, and process images.

4- Natural Language Processing (NLP): Natural Language Processing is a machine’s ability to process a specific language like a human can do.

Now that we’ve given an overall brief about AI, do you think it can benefit an Arabian business? The answer is: Definitely yes! And with a twist, it can do so much more than that.

Our twist on AI: Arabic


Arabic is the fifth most spoken language in the world with over 300 million global speakers increasing every minute, and one of the six official languages of the United Nations (UN). Through Arabic, you can guarantee reaching almost everyone in the Arab world and even millions in other countries.

But Arabic comes with challenges…

Arabic is a language that is so rich in vocabulary, which can make it difficult for several people to deal with, how about machines? And here lies the first challenge. Another thing that makes it really hard for people to use Arabic is the fact that it’s also rich in different slangs.

A word can mean a very normal thing in the Egyptian slang, for example, but be extremely offensive to someone in another slang as the Syrian one.

Another challenge that faces Arabic is its multi grammatical rules and structure of the sentences, that give other various possibilities to creating different meanings from.

Arabic + AI = 📈

When it comes to AI in Arabic, that’s a whole new level! Because as mentioned earlier most of AI fields need submitting massive amounts of data that machines can learn from. And as Arabic has a lot of slangs, that brings us to real challenge as it’s already difficult for a machine to learn one slang with one meaning of a language, how about learning multiple slangs with different meanings for the same language?

Gathering & training a machine with this kind of data is very difficult, but once you’ve done, you’ll have basically won everyone who speaks Arabic as your loyal customer. Because if you’re a business dealing with a lot of Arabic speakers, using AI technologies in Arabic helps you reaching your customers better, acquiring them faster, and leveraging your relationship with them as they feel understood.

Talking to someone in their native language (and slang) is always a plus as it puts you automatically on the top of their list, because at the end of the day, all types of customers just want to be understood faster and addressed more appropriately. Your customers will feel connected to your brand.

Wrapping up, AI technologies (in general) can improve your customer relationship and sales. Add the native language factor to the equation, and you just won your customers’ relationship game!

Let’s Get Started


5 Ways Chatbots Can Boost Your Business To The Future

Chatbots are one of the tweaks of technology that are currently raving our world. There isn’t a place on the internet now where you won’t come across a chatbot, whether it’s to help you, to sell to you, to remind you of something, or just to give you a laugh.

Why are chatbots so common nowadays?

Did you ever think why do people start using a chatbot, especially if you’re a business owner? You must have once wondered why so many businesses of all sizes are now obsessed with chatbots. In case you’re wondering, no, this is not just to keep up with technology or to “seem cool to be up-to-date”. It’s because chatbots can bring a lot of qualitative & quantitative benefits to your business. Let’s dig in them!

How can a chatbot boost your business?

There’re endless ways a chatbot can benefit a business, of course these ways are variable according to the features and functions of that bot; nevertheless, they’re still super beneficial by any means.

1- Interacting In Your Users Own Slangs


Chatbots bring very important value to the table when it comes to customer relationship, as they can interact with the user’s own slang in a near-human level and many other slangs coming from the same chatbot. This benefit is one of the benefits that can only limited tools as chatbots do, if none any other.

2- Engaging & Personalizing


There’re two things customers love more than anything: feeling special and offers. A chatbot can make your customers feel extra special when responding to their inquiries instantly and solving their requests immediately. Without you having to interfere yourself at all, it’s available 24/7 anyway.

Not just that, but also messages sent from the chatbot can be customized to the extent of every single user with their previously stored data, imagine the possibilities you can do with such a tool!

3- Taking Your Customer Service to The Next Level


Having a chatbot under your communication(s) channel’s belt can introduce your business to a new level of customer service. Think with me of a customer service agent who can respond to *all customers* in *any language* at *the same time*? I think you just hired a whole new department of customer service agents for the cost of a one.

4- It’s Your Little Perfect Salesman


Your chatbot can close sales faster than any salesman; instant replying and the ability to immediately find the product the customer is asking for on the website, ordering it for them, and completely close the sale in a matter of seconds are things that just challenge the abilities of the human salesman. And if it not closing sales every time, at least it’s not losing them.

5- Say “Hi” to Saving a Lot of Money

Welcome back my bank account! If there’s a slogan for chatbots, we think that should be. Because as we walked through their benefits, they can understand, engage, support, close deals, and do all these functionalities in the cost of one tool and one only for all of them.

Imagine how much money would you spend on that with manpower? Really, A LOT!

We’re just scratching the surface of the potential of chatbots and their great benefits for any business in any industry with these points, and you yourself can uncover even more potential if you build one yourself.

Let’s Get Started


Introducing Broadcasting & Segmentation

We’re happily introducing today one of our most important features added to our platform, that can help any business segment and target its users very accurately. You can read more about it below, or you can try it yourself as part of our platform.

Segmenting and targeting users accurately have been a major problem to businesses since the dawn of marketing, which gets harder as the business grows. That’s why we’re very excited to be contributing to solving it.


A New Way of Mass Messaging

Broadcasting & Segmentation introduces a new way of communicating a unified message or set of messages, to all of your users or a certain group(s) of them. With different broadcasting types (Subscription broadcast, Promotional broadcast, Follow up broadcast, …), or repetition options (daily, weekly, monthly, …). Which enables you through Broadcasting & Segmentation to:-

  • Make product announcements: Introduce your new products or features in a very engaging way, and in channels that everybody use (messaging apps).
  • Send user-specific offers: Target and send a specific group of your users specific offers based on their behavior.
  • Following up on customer service status: Sending updates about certain customer issue that started originally in a messaging app.
Sending and receiving a broadcast message




The use cases of Broadcasting & Segmentation is limitless, and we really look forward to knowing how will you use it to boost your business 😉




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Early Access Launch of The First Arabic-Focused Bot Builder Platform

Beep boop.. Beep boop, Arabic smart chatbots are here!

We’re very excited to be sharing with you what we’ve been working on for nearly a year, because our new bot builder platform is finally available in early access mode.

Our new platform is built from the ground up to match what we found an increasing need in customer relationship to our users. Which is building and maintaining a successful relationship with your customers, with the help of chatbots capabilities and AI magic. Customer relationship impact has grown to be a major indicator of a lot of businesses destiny, therefore, we’ve always prioritized this while building our new platform. To address this need through user-centred design and innovative features.

What to expect from our new platform:
  • Much easier building experience: Our new platform enables you to build your chatbots smoothly with just Drag & Drop Templates.
  • Engagement & Personalization: Through the ability to customize the experience to the extent of every single user through Broadcasting & Segmentation.
  • Always having the upper hand: By the option to switch from the bot to the human mode whenever you like through Human Handover.
  • Overall new and much organized user experience: Because we’ve put our users first in building the new platform and brought them the high standers in the industry in their own language.



The new platform is just around the corner, and we can’t wait for you to experience it and share with us the success stories you’ll make through!

Let’s Get Started




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