Category: blog

How to Grow and Engage Your Audience With a Chatbot

Chatbots started getting really popular in 2016, and they haven’t stopped growing since then It’s honestly no shocker; chatbots have an increasingly high potential that can boost any business to a new level. 

It’s not just business loving chatbots; customers love the convenience often brought by chatbot so much that there will be using chatbots even more than you think. 


While a lot of people may think chatbots are just a phase in technology, the chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024 at a compound annual growth rate (CAGR) of 29.7%. 

That’s a lot of growth that you would most certainly love to be a part of!  Aside from the industry itself being an ever-growing industry, chatbots can help your business grow in endless ways. 

Chatbots and Businesses 

Chatbots are a huge help to businesses, they can take a business’ experience to a whole new level on their own.

You might wonder why a chatbot would be useful for your company, especially if you’ve never considered it. Here’s why: 


Other than its availability, It is so easy to interact with a chatbot because it’s available right where you at. So if a customer wants to reach out to you, they would open your Facebook page and instantly interact with your chatbot from the comfort of their own Messenger app or site. It’s that convenience that makes chatbots a success. 

To add to this beautiful mix of chatbot benefits, the flows inside chatbots are made to naturally flow in the conversation yet remain as organized as you want them to be. You can easily make sure the conversation goes the way you want it to. 

With the why in mind, here’s the how it results in: 

  1. Your customers will LOVE you, and there is only so much you can do when you give your customers a good customer experience: having a good relationship with your customers makes them remain your customers, makes them satisfied with your services, and even makes them loyal enough to promote your business for you.
  2. Your chatbots can enhance your sales in more ways than you can imagine. A chatbot can carry on the entire sales cycle on its own, it can promote your products, recommend relevant ones, and even sell them in the swiftest, easiest way possible. Your customers will love being able to buy from you at any time without having to go through phone calls and all.

Read more: The Complete Chatbot Take On Customer Relationship

Chatbots and Customers


We mentioned that chatbots can improve your relationship with your customers and how they can help you retain, entertain, and satisfy them, but how exactly does it do that? 

Let’s dig deeper here. Through chatbots’ instant responses and conversational flows, they foster engagement between the customer and the chatbot. In fact, a lot of customers might come back just to engage with the chatbot because they find it fun. Other people get super curious and decide to converse with a chatbot for the sake of having tried it, but most of the time they do end up loving it. 

Engagement is just the tip of the iceberg here. Chatbots can be configured to make every single customer feel heard and special; they can personalize every customer’s conversation like it’s tailor-made for them while responding to every other customer at the same time. We could never do that. 

The best bit about chatbots is the improvement in the quality of the service provided to the customers. Let me ask, have you ever called your bank’s customer support, waited on hold for over 30 minutes, then gave up and hung up totally dissatisfied? Chatbots, they just… simply don’t do that. They respond instantly, work on your issue on the spot, and hand the conversation over when they need to. A chatbot experience is much more convenient and satisfying.  

You can always depend on chatbots with customer support; in fact, chatbots can already solve 80% of customer queries, leaving only 20% of complex queries for human agents to focus on.

The thing about chatbots and customer service is that it’s not just a convenience to the customers; as a matter of fact, chatbots do help customer support agents.

Chatbots and Sales


Not only do chatbots help with the entire process of selling, but customers are actually more open to using chatbots than you think. 47% of people would buy through social media platforms, and 40% of people of all ages would actually prefer to use a chatbot online. According to surveys, people love how easy it is to use a chatbot to buy things!

Chatbots and Growth

There are several ways you can make your audience grow even bigger with an audience, such as several plugins that make your chatbot more reachable, and simple hacks that make your chatbot pop. You can check them out here!

The growth a chatbot is capable of: a case study

In 2016, The Wall Street Journal launched a chatbot on both Facebook Messenger and Amazon Alexa. The WSJ Messenger bot has acquired over 130k daily active users within the first 14 months of creation with 70% of those being daily users later on! 

Chatbots can and will do wonders for your business. Just build one, sit back, and watch the results come to you.

Get started for free

Say Ahlan to the New WideBot 👋

We’re so excited to share with you what we’ve been working on for the last couple of months. 

Our goal at WideBot is to empower businesses to employ conversational AI technologies to grow and scale every aspect of their businesses. And today, we’re a step closer to that goal.

Meet the new WideBot:

Why a new WideBot?

Over the past years, WideBot has grown and evolved to be the leading Arabic AI conversational platform in the Middle East.

Our offerings evolved, our portfolio expanded, and we have worked with a lot of companies, enterprises, SMEs, scaleups and governments in over 40 countries to deliver more than 2500 highly complex and of top-notch quality bots used by more than 3 million users.

But our brand and design experience have been lagging. Developing our proprietary enterprise-grade AI-engine, and extending our recently launched chatbot builder while providing stellar customer support has been our focus, but now is the time the brand catches up.

What’s new?

The reveal of our new visual identity is more than just a modern look. It’s a chance to further everyone’s understanding of who we are, and where are we going, with an increased focus on providing our amazing technology to a wider audience through our builder and our brand new website.

A new logo and visual identity

WideBot’s new logo and colors – developed by Zeeny design house – is carefully crafted to capture the soul of our brand.

WideBot’s proprietary AI engine, developed in our own data labs, sets it apart from any competition. It allows us to empower businesses to provide their clients with a human-like conversation experience.

The logo elements: Two intersecting chat bubbles, one represents the Arabic واو (the first letter of WideBot in Arabic) and the other represents the letter “b,” the first letter of “bot.”

The design is centered by two Arabic dots نقطة which also represents the famous typing double-dot and captures the eye of the viewer. 

Our new colors of choice are dominant orange and blue. Orange combines red’s power and energy, while yellow conveys friendliness. A mix that represents the soul of our brand, complemented by a blue shade of dependability and trust.

Even our font choice is deliberate. The Plex font suite represents a perfect balance between man and machine, natural and engineered; A balance we strive as a company to strike through creating AI-powered bots that can make human-like conversations and combine the strengths of man and technology.

Introducing Templates

We say, build your bot in minutes, and we mean it.

With our newly implemented chatbot templates, you can easily pick a template that fits your needed use case to have an almost ready chatbot that needs only a few tweaks to be ready to publish.

Our growing template library currently contains 15 ready-to-use templates with cases like restaurants, COVID-19 awareness, NGOs, E-commerce, news and publications and more.

Our templates are battle-tested and already been used by the likes of Vezeeta, Shell and Careem. Learn more about the new templates feature →

Whatsapp chatbot

With more than 155M WhatsApp subscribers in MENA, 65 billion messages sent daily; Whatsapp is the number 1 messaging app in the world, and connecting with your clients there is not an option anymore.

We know that at WideBot, so we developed our product to enable you to connect to your customers over their favorite channel. Request a WhatsApp bot demo now →

Broadcast to everyone who has ever interacted with you!

One of the most requested features on the builder is now live.

You can now send a broadcast to all users who have ever interacted with your page messaging even before connecting your page to WideBot!

Not only that, but our new broadcast filter feature also allows you to choose who will get your broadcasted messages; people who last interacted? Those who viewed a certain product or went through a specific flow?

You have complete control!

Up next: Audience

Next in our pipeline is releasing our new Audience tab. It will be a section where you can view all your chatbot users in one place, manage them and view their attributes. You won’t need to download it to an excel sheet anymore.

We are not done yet. There is more to come.

The pipeline is stuffed this year. We are preparing a lot of major updates, features and releases so keep following us for more.

For speaking or interview requests, please contact marketing@WideBot.net

Go to WideBot.net

What is chatbot marketing & why do you need it?



What is a chatbot?
A chatbot is a computer program, AI-based sometimes, that is used to simulate human conversations by understanding users’ requests and orders then giving relevant answers. They’re used in websites, mobile applications and messaging channels in order to help business operations and sales run more efficiently while providing valuable service to the audience.


In a fast-paced time when you have to innovate to stand out between competitors, a chatbot is no longer a luxury tool that you may or may not use, but an integral one to sustain your business. There are many uses for a chatbot that we’re going to discuss in a series of articles, but in this one, let’s discover how you can utilize your Widebot to optimize your marketing strategy and processes. How can you reach high engagement with your customers and prospects, and solve their problems in an easy, cost-efficient, and intelligent way?

What is chatbot marketing?

Long story short, chatbot marketing is when you promote your products and services using a chatbot, by integrating it with the different channels you use such as your website, mobile app and social media platforms like Facebook Messenger, Instagram and WhatsApp.

Long story long? Scroll down to understand better how you can use a chatbot to optimize your marketing performance and create an impressive branding for your business.

Benefits of chatbot marketing:

Saves resources

Time, money, manpower…using a chatbot for your business cuts down all these resources so that you operate more efficiently and utilize your assets where they’re needed. Instead of spending hours getting back to every message you receive from a customer or a prospect and allocating several employees for the job, you can now get back to everyone with minimal resources.

Quick responses

No one’s a big fan of long response time. Using a chatbot, customers and prospective customers will get immediate responses to their inquiries with only a short buffer time (3-10 seconds for instance) that you set to make it feel more humanly.

• Available 24/7

You have a regular 9-hour work day? Chatbots don’t. At any time during the day or at any day during the week, your chatbot will act as a representative to your business whenever your audience needs to reach out to you. If you’re running a healthcare platform, for example, it makes all the sense to be available to your audience’s inquiries at all times; especially during times like these where everyone has tens of questions regarding the pandemic that come to mind all around the clock.

Work automation

With the speed at which the entire world is advancing, it does not make sense to keep doing the same tasks over and over again if they could simply be automated, saving precious time and effort. Chatbots will automate certain marketing tasks so that you could keep your low priorities at the back of your mind. Instead of curating responses to your customers’ questions each time they strike up a conversation with your business, your chatbot can automatically respond with the most suitable reply from a list of pre-stored responses that you enter when building your bot.

Adaptive to all industries & businesses

No matter what industry you work in or what type of business you’re running, there are a variety of chatbot templates that are suitable. Hospitals, restaurants, technology solutions, e-commerce businesses and a lot more are using chatbots across their different marketing platforms to create impactful conversations with their customers. 

Humanizing your brand

Position your brand as one that understands and adapts to its customers, in terms of their needs and their interests. A chatbot adopts the tone and voice of your brand so that it feels less like a robot and more like a human chatting with your audience. If your brand speaks in Arabic and operates in an Arab country, then build an Arabic chatbot that interacts with your audience in a language and dialect that they understand.


Most chatbot builders are determined by sequences, or a set of responses to certain questions by the user. At WideBot, your chatbot can be intelligent!* AI-based chatbots learn from your customers, and enhance their responses based on their new learnings. That way, your chatbot performs better by the day and well understands your audience’s needs.

*AI-based chatbots are an enterprise plan feature. Contact our sales team if you want to learn more.

Read more: 5 ways chatbots can boost your business to the future.

Uses of chatbot marketing:

1. Sharing news and updates

You can learn more about Shell’s products and services through their chatbot by WideBot.

A chatbot is a great tool to spread the word about your company news or product updates and releases. That way your audience is always informed and up-to-date with your business activities.

When launching a new service or releasing features, you can:

• Share the news with prospects who reach out to you through your chatbot and want to better understand the services and products you provide;

• Gather feedback from your customers after their purchase;

• Market the new product and direct the traffic to your chatbot who would answer the users’ inquiries and present your offerings in a conversation-like method, instead of your website.

2. Brand engagement with customers

Example of an e-commerce platform where you can place orders through the Messenger chatbot by WideBot.

Using a chatbot facilitates conversation with your prospect and current clients, and conveys the impression that your business is up to the minute with the global technological advancements of its time.

Instead of traditional methods such as email or phone, your brand is close to your customers and uses similar platforms to the ones they actively use, like WhatsApp, Facebook and Snapchat. People can engage with your brand and feel that you’re only one message away whenever they have an inquiry or need to learn more.

When a customer interacts with your brand, you have a certain duration on each platform to restart or continue the conversation with them. For example, on Facebook Messenger, your chatbot has 24 hours to send promotions about your products or services; which could trigger the users’ interest in learning more, and hence, securing a sale.

Read more: New Messenger Policies: all you need to know.

Even if you can’t make an immediate sale, engage your audience so that you build rapport with them that would guarantee the success of future interactions. Using quick, entertaining polls, for instance, you can get valuable insight about their interests and what they would like to see more of.

3. Qualifying leads

If you want to optimize your sales funnel, then it is important that you are able to distinguish between hot leads and cold leads, leads who are ready to buy your product and leads who are still hesitant and want to learn more.

When a user lands on your website for example, you want to immediately find out whether they’re a prospective client or they’re a random visitor who does not know anything about your business. Having a chatbot start a conversation to ask the visitor some qualifying questions that determine who relevant of a lead they are can make a difference between whether you secure a deal or lose it.

Hot/warm leads cannot be lost due to insignificant reasons, so these are directly sent by your chatbot to the sales team to seal the deal; while cold leads who could potentially be interested in your product or service are offered the information they need to make up their mind. This way you save resources that could be wasted on all sorts of an audience, even those who are completely irrelevant, and focus your efforts into what will help your business grow.

Examples of qualifying questions:
– What brought you here today?
– What do you know about [your product]?
– Are you a current customer of [your company]?
– Do you need some help with that?


4. Personalized user experience

Find out how you can protect yourself from COVID-19 and what are the nearest places to you where you can test for it through Cleopatra Hospitals Group’s chatbot.

Human beings have the tendency to want to feel special. Because chatbots simulate human-like conversations, each customer that interacts with the chatbot gets an experience that is different from everyone else’s; especially if the chatbot is AI-based, as it responds based on each user’s behaviors, interests and responses during the conversation.

Personalization gives the audience a unique experience, as you are giving value and significance to each one of them. This plays an indirect yet impactful role in encouraging your prospects and customers to grow fond of your brand, and promote more sales in consequence.

Getting started:

1. Plan
2. Build your bot
3. Promote


The first step in anything is to plan, which in this context means: set goals and a strategy for your chatbot, and decide on the channels that you’re going to utilize it in.Make sure that you have a solid marketing plan that you will launch and follow once your bot is up and running. How many sequences will you create, and how will the flow of each of them go? What language will your chatbot operate in? What will be your welcome message?

• Set SMART goals for your bot: specific, measurable, attainable, relevant, time-bound).

• Decide on the channels that your chatbot will operate on. Are you going to limit it to your website, or are you going to use it on Facebook and WhatsApp as well?

• Create a character for your bot, including a voice and tone that matches your brand’s.

• Build a user’s journey for customers who interact with the chatbot and their potential responses.

Creating your bot

You’re not a techie? No problem. 

Contrary to some belief, creating a chatbot for your business does not require any tech background whatsoever. Using Widebot’s intuitive platform, you can build your own bot in less than 10 minutes. 

Ready to build your own bot?

Get started for free

If you want a custom chatbot, that is AI-based, you can contact our sales team who will match you with your business needs. Talk to an expert.

Read more: Your step-by-step checklist for building chatbots.


It doesn’t stop at building and publishing your chatbot, the determinant of a great performance is making it known and publicized to your audience so that they engage with it. So how can you bring users to your bot?

Tips on marketing your chatbot
– Give your chatbot subscribers an exclusive offer
– Activate Facebook plugins
– Use the “Message Us” button on your ads
– Create a unique landing page and URL for your chatbot
– Join the relevant online communities and promote it there
– Submit your bot to Facebook’s Discover tab


Frequently Asked Questions

Can my chatbot understand different Arabic dialects?

If you’re using WideBot, then your chatbot can speak both Arabic or English, depending on your brand’s voice and tone. You can choose a standard language or your chatbot can reply according to your customers’ language and dialect. WideBot is the only platform where your chatbot can speak using every Arabic dialect: Khaleeji, Egyptian, North African, Levantine…it’s got it all.

Are chatbots powered by AI?

Not all chatbots are artificially intelligent; some are set up with specific sequences and flows that they follow in the conversation. AI chatbots learn from your customers and adapt to each of their interests and the way they speak; so the more conversations they have, the more intelligent their replies will get. If you want your chatbot to be AI-based, then WideBot’s dedicated AI team will help you build one that meets your business needs.

What platforms can I use a chatbot in?

We can integrate your chatbot on:
• Your company website;
• Facebook Messenger;
• WhatsApp;
• Instagram;
• Telegram;
or any channel you need a chatbot in.

Want to try it out for yourself? Head out to our website so that you can get started for free and build your own chatbot today!


How To Build Your WhatsApp Bot

ICYMI: WhatsApp bots are all the hype now, which makes a lot of sense since it is one of the most used messaging apps in the world, and it’s quite understandable why you would be interested in building one. 

If you’re not convinced yet, here’s a recap of why you should build a WhatsApp bot: 


Read Why Your Business Needs A WhatsApp Bot

Now that you’re interested, read on for your simple guide to build a WhatsApp bot through WideBot’s platform. 

How to build a WhatsApp bot through the WideBot platform


What you will need:

  • ID for a verified Facebook Business account. (Learn how you can verify your business here)
  • A WhatsApp Business number/account (you cannot create a WhatsApp bot on a personal number, it has to be a Business number.)

The steps: 

1. Fill our form

First things first, notify us through this form with all of your chatbot needs and contact information so that we could know you a little bit better.

Fill form

2. Schedule a call with us 

Once you fill the form, we will contact you to schedule a quick call. This will help us understand your needs better and how we can help you and your business thrive.

3. Set up your payment method. 

You will need to set up your payment method before we can start working on sending your WhatsApp API request; however, you will not be charged one penny until your number starts working as a WhatsApp Business number. 

This step also includes signing a contract that explains the process thoroughly and guarantees your rights.

4. Wait until your request is validated.

In order to provide you with your WhatsApp solution, we have to review your request for it and make sure it matches Facebook policies before we can proceed, and based on several factors, your request may or may not be accepted. 

Your request can be rejected for various reasons, some of which could be related to your name or your number; however, nothing we can’t fix. If your request is rejected, we will inform you and work with you on resolving it and then getting it accepted.

After your request is accepted, the next step will be verification.

5. Verification

Once your number is verified through SMS, you should know that it will only be available through WideBot’s API. 

Note: If you try to connect your WhatsApp Business number to another program or API, you will immediately lose access to your number and will not be able to answer messages through the number again nor connect it to another app. 

6. Build your bot as you normally would (or simply connect it)

If you have already built your chatbot, you can simply connect it to WhatsApp. 

If you haven’t yet, go on our platform and start building your chatbot. Our platform uses a simple drag-and-drop interface that will make your chatbot building experience easier than ever. You will connect your chatbot to your business’ Facebook page. 

7. Connect your bot to the WhatsApp number

Once you’re done building your chatbot, get back to us and provide us with your Bot ID, which you can find in the URL once you click on the bot as per the screenshot below.

We will link your chatbot to the WhatsApp number. We’re working on making the connection as simple as clicking on a button.

8. Ta-Da!


Once the chatbot you build is linked to the WhatsApp number, it will automatically be working on both Messenger and WhatsApp. 

If you want your chatbot to work for WhatsApp only, you can clone your bot and create it for WhatsApp only. 

Connecting with your customers through the app they use the most has never been easier.

 Start building your WhatsApp bot now!


Introducing: Chatbot Templates

When time is money, it becomes more efficient to utilize every existing resource in order to get a headstart instead of starting from ground zero.

WideBot understands how important it is for business owners to streamline operations and work methodologies; that is why we offer a wide range of chatbot templates that suit business of all types and industries. In no time, your chatbot can be up and running, eliminating any extra work you might have to do.

What are chatbot templates?

A chatbot template is your almost-chatbot. Everything is already crafted for you by our product team after having carefully studied the best flows and messaging for each industry. All you would have to do is personalize the existing content to match your brand identity – in terms of relevant text, images and links to your business.

Why should you use chatbot templates?

• Saves time, bot ready instantly

Instead of starting from scratch, using a preexisting template will help you build your bot in just a few minutes so that you can operate more efficiently. The faster your chatbot is ready, the faster your business can engage and interact with your customers.

• A chatbot that’s suitable for your industry

Templates are created by experts who communicated with hundreds of clients from different industries to understand the needs of businesses and how each’s audience reacts and responds. That way, each template perfectly suits each industry – the sequences and flows of the chatbot are very similar to how the human support responds.

WideBot Templates

Whether you need a chatbot for your ecommerce business, NGO, healthcare facility, university, food ordering service, for lead generation purposes or even more, there is a suitable template for any industry that you are operating in.

When building your own chatbot on WideBot’s platform, you have the option to either start from scratch by creating a new bot, or to choose one of the various templates available so that you could get started right away.

A snippet of WideBot’s selection of templates

Once you sign up for free on our website, you will be directed to a dashboard that displays all the different chatbot templates available that you can choose from.

First step in creating your chatbot is entering its info

You can preview the templates first, then choose which one you’re going to use for your business. All you have to do next is come up with a name for your bot and the welcome message that your audience is going to be greeted with…and you’re good to go!

Before publishing your chatbot, you can edit the existing flows, add new broadcast messages or train your bot to recognize certain keywords. Once you’re ready, you can start testing your chatbot on Messenger to try the experience for yourself before pushing it to your audience.

Your bot is now live and responding to every prospect or customer interacting with your page!

Set? Go.

It’s time you try out the templates for yourself, and build your chatbot within minutes.

Happy bot-building!


7 Times AI Got Super Creative

Creativity is a purely human thing… is it? AI never fails to surprise us and make our jaws drop, and another shocker is AI can be creative. Super creative too!

How is This Even Possible?

In order for AI engines to really bring out their creative side, they use what’s called a generative model. A generative model is a type of machine learning where the model processes the input and then uses it to generate a new output.

For example, This Person Doesn’t Exist generates faces that don’t actually exist after having processed a massive amount of data related to people.

Believe me when I say generative models really blow my mind by how creative they can get. Which is why we’re sharing with you the most common times when AI got really creative!

AI and Scriptwriting

There’re several times when people experimented with feeding AI movie scripts and then watching it generate a script of its own. Two of the most distinctive times were the Batman script and Sunspring. The Batman script was created after feeding the model all Batman scripts, and the output was a new Batman scenario, which was totally hilarious!

Courtesy of Keaton Patti

The Sunspring script, on the other hand, was made with thriller movie data and was made into a short movie. Needless to say, the script made no sense whatsoever!

AI and Music

OpenAI’s MuseNet is a revolution on its own. MuseNet processes a huge amount of musical compositions, and can beautifully compose music.

AI and Painting

This is one of the times when it was super creative and really on-point. The applications of AI with painting are endless; however, Portrait of Edmond de Belamy and the Van Gogh experiment really stand out. 

The Portrait of Edmond de Belamy was created when a model was fed data about Renaissance art, then asked to create a painting in the same style.

Courtesy of Christie’s

The result was apparently worth $432.5K!

Moreover, The Van Gogh experiment was executed by feeding a model data on Van Gogh’s style, then feeding it Starry Night and the photo of the location Van Gogh meant to showcase through his masterpiece. 

Consequently, the model was also fed a photo of a specific location, and asked to create a painting of it in Van Gogh’s Starry Night’s style, and the result was so incredible!


AI and poetry

It looks like Shakespeare has a competitor! An AI model was fed poems and consequently asked to write poems of its own, and sometimes the poems were really good; other times, the poems “sounded like an angsty teenager writing poetry”.

AI and Journalism

The Associated Press announced that they’ll be using AI generative models as journalists in their sports section to expand their coverage. Basically, the model is supposed to work by watching sports games, then being asked to write articles about the games; focusing on the parts “human journalists” miss.

Surprisingly, this new shift in journalism is not just in The Associated Press. Forbes, The Washington Post, The LA Times, and more are also going down that road.

AI and Design

Looka made branding the easiest it’s ever been. Looka uses AI to help business owners get all their branding designs needs; from logos to even web design, and with no human interference at all!

AI and Writing

OpenAI did it once again! Their Better Language Model is a writing model that collects data from the internet as it goes. Users can share a prompt or sentence with it, and it will turn that prompt/sentence into a story, an article, or even a poem! You can try its latest version from here.


Let’s Get Started


5 Common Chatbots Myths You Need To Stop Believing

Chatbots have been around long enough for people to start wondering, question themselves, and even get super mythological about. Which is totally fine while getting used to something new in our ever-changing era.

To make it easier for you, we’ve elaborated five of the most common chatbots myths.

Chatbots are a Very New Thing

2016 was the year chatbots started being everywhere: developing and flourishing; in fact, some people actually call it the chatbot year. But that doesn’t mean chatbots were first created in 2016, because surprise: chatbots came way earlier than this, as the first chatbot ever, ELIZA, was created 50 years before “the chatbot year”: in 1966, and actually came equipped with A.I.

Chatbots Only Deliver Results in Specific Industries

Chatbots can actually be used in almost every single industry. They can serve every customer’s need, and any business can build a chatbot and benefit from it. A restaurant can use it for food ordering, an e-commerce website can use it for sales, a mall can use it to assist visitors, and the list goes on & on… Whatever you may need, chatbots are here!

To Build a Chatbot, You Must have a Technical Background

At the end of the day, chatbots are technology, and for people who are not that into technology, that’s very scary. But who said you have to be tech savvy at all to benefit from a chatbot? Look around you, it’s 2019 and bot builders are here to save the day.

Chatbots Have Limited Potential

Chatbots just reply to people, right? Wrong!

Chatbots can do so much more than that, as:

  • Interacting with users in their own language (and slang).
  • Engaging with followers.
  • Taking customer service to the next level.
  • Selling products (full process).
  • Automating long, boring processes in general.

And so much much more! Let’s put it this way: As chatbots are conversational, and hence, can complete any action you can take within the conversation.

Chatbots Provide The Same Experience to All Users

A lot of people think if you build a chatbot, it’s just a one paragraph will be sent to all users, but this is totally wrong as well. Chatbots can personalize each user’s experience to be specifically tailored for them: For their needs and who they are (interests, past activity, …etc). Through chatbots, you can make every single users’ experience special, unique, and truly theirs.

Let’s Get Started


Your Step-By-Step Checklist For Building Chatbots

Isn’t it just about time to build a chatbot, don’t you think?

Building a chatbot is becoming easier and easier every day, but one of the biggest obstacles when building a chatbot (and well, anything else) is not knowing exactly where to start or what to do. No matter how easy building a one is, it’ll always feel difficult if you don’t have a guide about what to do.

We know how frustrating that is, which is why we’re equipping you with the list of things you need to do in order to successfully build a chatbot:

1. Determine Your Bot’s Purpose

Before starting building your bot, you have to settle on why you’re building it. Is the bot meant to improve customer service? Is it meant to drive sales? Do you want it to market for yourself?

There’re so many reasons why you might need a chatbot, and deciding on a purpose for your it is the first and most important step you need.

2. Decide Your Bot’s Type (e.g. Rule-based / AI-based)

Next, you need to decide on the type of your chatbot. There’re three main types of bots: Ones that use buttons to interact, ones that respond according to specific keywords, and ones that use natural language processing (NLP) and artificial intelligence (AI) to interact with the user.

Deciding the type is crucial for you to be able to decide on the rest of things concerning your chatbot.

3. Choose Which Channel You’ll Build Your Chatbot On

There’re a lot of channels for your chatbot to be present on, such as: Facebook Messenger, WhatsApp, Your website (webchat), Twitter, Slack, Telegram, …. and the list goes & goes until even Google Assistant and Alexa.

Deciding in advance what channel your bot will be on will help you with a lot of later details, as features may differ from a channel to another, especially that the channels are usually the first thing bot builders ask about.

4. Decide on Which Platform You’ll Build Your Chatbot

After you choose which channel(s) you’ll build your chatbot on, it’s time to get to building it. And the first step to do that is to decide which bot-builder platform you’re going to use.

Choosing the platform mainly depends on your requirements, the platform features, the channels the platform support, and the newness of the technology it uses.

5. Determine Your Bot’s Persona

You have a personality that defines you, and so should your chatbot. Determining who your bot is makes all the difference in how it interacts with the audience. Defining your bot’s persona should come from what is your business and who your customers are.

Below is the Brand Personality Framework, it should help you with deciding on your brand and bot’s personality.

Courtesy of Endeavor Creative

The bot’s persona includes also its name, style, voice, and tones.

  • Choosing Your Bot’s Name

Based on your bot’s persona, you need to come up with a name that fits your persona. Your name could be choosing a human name for your bot, choosing a robotic name for your bot, making it the company’s name, making the name the purpose of the bot, or using a clever name for a bot that uses, for example, acronyms or such.

The table below will help you with which name type to choose.

Example Suitability Perks
IBM’s Ross Formal, serious
Human touch,
more focus on the service
Jolt.ai Tech companies Clarifying more that this is a bot
Company Name Micheal Kors Sales, customer support purposes Easier to find, brand consistency
The Bot’s Purpose Hangouts Assistant Bot has specific purpose(s) Clarity & focusing on the
Mother of All Bots
Food, travel, fitness, listings, or beauty industries Fun kick,
Stands out, Easier to understand

Your bot’s personality and purpose make all the difference when choosing the name, which is why you need to do these first 🔂

  • Coming up with Your Bot’s Tone (Style, Voice, Tones, …)

Now that you have a general image of how your chatbot is, you need to start getting into details to make it work. And that is starting by imagining how your bot interacts with its users as in their voice, the tones it uses, and their speech style.

 Is your bot going to have a friendly voice with fun tones? Is your bot dead-serious with super formal tones? Is your bot going to use a Shakespearean style in his speech, or a super casual one? (Shakespearean would be really cool by the way!)

When choosing your bot’s tone, bear in mind the four dimensions below.

Courtesy of NN Group

This article can help you understand more what is a bot persona.

6. Choose The Types of Flows and Interactions with Users

As you’re supposed to be starting to build your chatbot now, you have to decide what flows you want your bot to go by with your users. This will also depend essentially on the bot’s purpose, the type of it, and the bot-builder possibilities itself.

7. Publish Your Chatbot!

Life is just a “ready, set, go!” at the common, right? Well, this is your go moment. Publish your bot, but don’t announce it just yet because you still need to…

8. Test, Test, and… *wait for it* … Test!

Before you announce your chatbot to the public, you still need to test it for performance, responsiveness, and accuracy, to make sure there’re as little errors as possible. When done with that, it’s now time to start promoting it.

9. Promoting Your Chatbot

Go public and go crazy now, you’ve earned it! Start promoting and advertising your new software masterpiece.


So to wrap it up, here’s a checklist with all the steps you need to go through to build a successful chatbot:




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The Complete Chatbots Take On Customer Relationship

Who doesn’t want to enhance their customer relationship? 

Customers are the true core of any business. Nowadays, customers don’t just want to buy products; they want to know about it, how you’re selling it, and what exactly happens after they buy your product.

Customers are no longer in just for the product, but rather expecting good experience and an even better relationship. We both know what happens when customers don’t get the experience they expect: Bad. Reviews. 

Forget Annabelle, this is an absolute horror movie from another level to any business.

I’ve seen it myself, just one bad review can cost your business more customers than you think and more than you’ll ever know. 

Why Do You Need to Build a Good Customer Relationship?

Take a step back and see the big picture here; it’s not just a purchase. A happy customer can benefit your business in many ways than financially. So here are the main domains you need to bond your relationship with your customers in.

Customer Retention

Having a good relationship with your customers makes them stay. There’re many people that can do exactly what you do; it’s the small things that matter. 

Customer retention is whether your customer stays as your customer or not, and how well do they stay. Do they actively engage with you, are they just existing, or didn’t they stay at all?

The way you treat your customers matters, the way you handle your angry customers matters, and the way you plan on keeping your customers matters. Your relationship with your customers determines whether they remain your customers or seek a better customer relationship.

Customer Satisfaction

Customer satisfaction is as simple as whether what you provided the customer leveled up to his expectations or not. Take this as an example: If I subscribe to an internet package, I expect to have a proper internet connection. If the internet is too slow or doesn’t even work, I am not a satisfied customer; what I received was below my expectations.

In this example, I don’t even have to call their support and complain. In fact, 91% of customers never do. They just leave even without a goodbye 👋🏻

When you’re approachable and have a good customer relationship, your customers will reach out and express their concerns with trust; especially when they know you’ll take care of their concerns.

Customer Loyalty

Customer loyalty is where you’ve built such a good relationship with your customers that they’ll choose you no matter how tempted they’re to switch to a competitor.

When you give your customers such a good experience and build such a strong relationship, your customers feel pampered in your experience; they feel connected to your business, and as a result, they become loyal.

Loyal customers are 9 times more likely to buy your products. That’s how important good customer relationships are! Some customers are even so loyal, they’ll promote your business for you because they believe in it: they just simply became that loyal because of your good relationship with them.

How Can You Build Good Customer Relationship?

There’re a lot of ways to build good customer relationships. Some of the typical practices include training your employees on how to handle and treat your customers, customer engagement, personalizing sales, optimizing the content, and the list goes on and on…


Chatbots Take on Improving Your Customer Relationship 

While all of the ways above are very efficient, they may take a lot of time to execute, and a simple human error can ruin them all. Not to mention the factors of time, money, and effort. Where you may have little of each.

A chatbot may not be the first thing that comes to your mind when thinking of improving your customer relationship, I mean, a relationship is literally defined as the way people are connected. And in that manner, a chatbot is a program, so how is that even possible? (If I was a chatbot, I’d have felt offended by now. Maybe they have feelings too 😔)

But in fact, chatbots are the perfect fit here! As there’re three factors that a chatbot can work do very efficiently and smoothly, challenging human capabilities: Customer engagement, experience personalization, and quality of service.

Customer Engagement

Nothing can engage with your customers like a chatbot, and every engagement comes with the same energy. The real-time conversation experience encourages customers to engage back with your brand; it makes them feel welcomed at any time.



Chatbots can also carry on tens of thousands of conversations at the same time with no delay or confusion, while a human can literally never pull that off. There’s a maximum number of the customers human can chat with at the same time, and it isn’t even a percentage of the ones a chatbot can do.

You can use a chatbot to engage with your customer for in many ways, starting with as simple as to entertain them to as important as closing sales and resolving their concerns, and it won’t get bored along the way.

Experience Personalization

Not only does a chatbot seamlessly engage with your customers, but it can make every single experience different, which is something impossible for humans to do. Chatbots collect user data and study it to understand the customers better, approach them better, and even get picky about how to approach them.

This would be easy for a human to pull off if we’re talking about a limited number of customers, but chatbots can literally personalize the experience to *EVERY SINGLE USER* who uses the chatbot; they can use every single chat to know the customer more, and personalize based on it.

This can make every single customer experience unique and makes the customers feel much appreciated.

Quality of Service

Your customers can interact with your chatbot right where they message their friends. No need to visit a website or make a special phone call to do that. Chatbots give your customers 24/7 service, and as mentioned above, you can customize this service tirelessly without any extra costs.



Your chatbot can gather leads, engage, sell, handle customers, and as much as you want it to do.

A well-crafted chatbot can provide service that will turn any customer into a super loyal customer, and build a great customer relationship with.



Let’s Get Started





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