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WhatsApp for Business Policy Update (July 2020)

WhatsApp released a new policy update to be effective starting the 9th of July 2020. This update focus more on the opt-in options in WhatsApp making them more flexible and, as a result, making a lot of things much easier. 

What does WhatsApp opt-in mean? 

As the new update is all about the opt-in options, it’s important to clarify what that is. Opting in is generally choosing to participate in something. Business-wise, it’s when you approve to get future notifications or emails, for example. This could happen through a notification, an email message, or even a regular text message. 

So when you opt-in to WhatsApp, you agree to receive messages from this business through WhatsApp; you give consent to that. 

 Why is opt-in important? 

If users don’t give you prior consent to being reached through WhatsApp, you’ll be violating WhatsApp Terms of Service and could possibly lose your WhatsApp for Business number.

Previously, opt-in was only possible through third-party options such as QR codes, widget, URLs, and SMS messages that would help the user opt-in to receiving messages from you.

 

What’s changed

The significant opt-in changes in the new update are: 

  1. It is now possible to opt-in without needing a third-party channel. 
  2. The content in your opt-in message doesn’t have to be contextually relevant to what the flow contains anymore. 
  3. You don’t need to include a visual element, such a checkbox, for your users to opt-in anymore. You can still do it, but it’s not mandatory. 
  4. Your users don’t need to manually provide the number in order to opt-in, the application will automatically opt them in when they choose to. 

These simple changes make it more flexible and hence much easier for business owners to get their users to opt-in. Users can even easily opt-in through an IVR option or in response to a message thread inside a WhatsApp conversation.

However, the requirements to create an opt-in are not the same. Business owners now have to clearly state that the user is opting-in to receive WhatsApp updates from the business while clearly stating the business’ name—if the business belongs to a mother company, for example, you can’t state the mother company’s name rather than the daughter company. The opt-in has to state the name of the business the opt-in is related to. 

What hasn’t changed

Template messages

The first message the business sends to the user has to follow one of the below categories and be approved by WhatsApp in advance which takes 1-2 days. Template messages are priced, and you can check their exact pricing here

categories

Moreover, if a person messages the business, and for some reason, the business fails to respond within 24 hours, the business is obliged to only respond to the customer through one of the templates. 

This remains unaffected by the policy.

Session messages

Session messages are simply any message the business uses to respond to the customer within the 24-hour window. 

Type of messages allowed

WhatsApp currently only allows transactional notifications on the platform; they still don’t allow promotional notifications.

WhatsApp’s advice for you post-update

WhatsApp has a few pieces of advice for business owners after their new policy updates that will help optimize the user experience: 

  1. Inform the user what kind of message they’re signing up to receive
  2. Always provide your users with instructions to opt-out whenever they feel the need to and respect their choice to opt-out
  3. Avoid sending people too many messages so they don’t find you spammy or annoying
  4. Monitor the quality rating especially when trying new opt-in options

How WhatsApp aims to maintain quality

With all the flexibility WhatsApp is offering business owners, the real question that comes to mind is how WhatsApp will maintain the quality within the platform and prevent abuse of the new policy. 

Don’t worry, WhatsApp hasn’t forgotten about this; the company enhanced its block and report process to take immediate actions if a business account has been reported a significant number of times. Moreover, they’ve added options for users to express why they blocked a business in order to keep everything in check. They will also monitor businesses to detect low quality and take action, and lastly, Facebook reviews all opt-in options to make sure everything is living up to their quality standards. 

Your WhatsApp chatbot on WideBot

Through our platform, you can easily build your chatbot in minutes without any need for a technical background and without any complications. 

Read more: How to build your WhatsApp bot

We’d love to set how creative businesses will get creating opt-ins for their customers after all the flexibility this update gives them. Sign up for your WhatsApp for Business solution with us and get started now!

Get started for free

How to Build Your Chatbot with WideBot

ICYMI: we launched a new WideBot this month! New branding, upgraded platform, yet the same amazing quality in our products. 

Ever since we started WideBot, we had several visions, but one of the most important ones was providing a premium technological service for anyone, even people without any technological background; anyone can easily build their chatbot without feeling stuck, confused, or lost. 

It could take you a few minutes to build and launch a fully functional chatbot through WideBot, and through this article, we are going to guide you on how to. 

How is it possible? 

The WideBot platform uses a drag-and-drop interface that is meant to make the bot-building process simple, effortless, and fun.

As a result, building a chatbot solution becomes simply moving element A to section B rather than writing endless, advanced lines of coding.

The idea of a no-code technical service comes from the platform using a simple, more visual interface on the front-end rather than working with programming. 

Ready to build your chatbot? Let’s go! 

Step 1: Get started and sign up. 

Start by going to our website and signing up by clicking on Get Started for Free. To create an account on the WideBot platform, you have to connect your account with your Facebook account. 

build-chatbot-guide

Once you’re done connecting to Facebook, click on “ Build new experience” to get started. 

build-chatbot-guide

Step 2: Choose how you’d like to start building your chatbot. 

We have two options for your convenience: you can either build your chatbot from scratch or choose a relevant template to get you started. 

build-chatbot-guide

Below you’ll find a comparison between both that’ll help you decide which to go for.

From scratch Template
Takes more time as you will cater for every single detail and you’ll start with a blank template.

 

Building your bot from scratch ensures an even more unique experience for your users and is the best option if your industry is not included in the templates. 

Takes less time because it’s already ready and you just have to customize it to fit your needs.

 Templates are industry-based so you can pick the template that works best for your business and start working from there. 

 

Read more about templates: Introducing Templates.

 

For a clearer example, below is what starting a bot from scratch looks like: 

build-chatbot-guide

And this is what starting a bot from a ready-made template is like: 

build-chatbot-guide

Here, we are using the E-commerce template. As you can see, all flows are ready-made with simple variables that you can change to customize your bot to be ready within minutes. 

Step 3: Set your bot up 

First things first; name your bot and choose the page it’s meant to be associated with. You can click on “Playground” to skip this step, but you have to do it, either way, to be able to launch your bot.

build-chatbot-guide

If you cannot find your page, try renewing your Facebook. Note that you need to be an admin on a page in order to be able to connect it to a chatbot. 

You will then be asked to write the welcome message, which is the first message your user will see before interacting with the bot. Afterwards, you’re all set to start building your bot.

More about the platform features

Before we dig deeper into the building process, let’s take a moment and focus on the features we have and how you can use them to build your bot. Below are some of the most important features we have explained. 

Stand-alone features: 

Feature name Use-case How to Use
Broadcasting You can use this feature to send unified messages to your some of or all of your audience. You can also schedule these broadcasting messages to be sent on a specific time and date or repeated. Not just that, you can actually track your messages’ performance! Just click on Create New Broadcast, choose its name and type, choose the audience then time and you’re good to go!
Train You can use this feature to train your bot to respond to specific words said by the user when typing outside of the flow. For example, you set a scenario for the word “hello” and its derivatives so when the user sends it, it directs him to a specific flow.  Just click on Add New Scenario, write the user text and how the bot’s response will be et voila!

 

Features inside Settings

Feature name Use-case How to use
Team Collaboration Add your team members and work on the bot together Go to settings, scroll over to Bot Team, click on Assign a New Admin, copy the link, and send it to them within 24 hours. Each link is made for one person, and the link will direct them to create an account first then to the invitation. 

 

Features inside Playground

Feature name Use-case How to use
Handover Use this feature to transfer the conversation from the bot to your team and back when needed. Check our handover documentation for the full guide on how to set up the feature through our platform and through Facebook settings.
User Input Use this to receive input from the user and save it to an attribute. Just click User Input, choose the attribute and its condition and you’re good to go!
Go to Flow This feature can be used to redirect the user to a specific flow. Click on Go To Flow, and choose the flow and add any filters if you’d like and that’s it!
JSON API This feature is more on an advanced, technical side. You can use this feature to add integrations to your flow. As this requires deeper technical knowledge and setup, you can read all about it in our integration and JSON API guides.

 

Step 4: Set up your flows

Before we get started, we should define some terms you’ll come across a lot while using our platform: 

Flow A group of messages. Your bot is basically made up of different flows that connect to each other.
Playground The area where you use drag-and-drop to build your bot.
User Attribute A variable you insert and it collects data during the conversation. For example, if your flow says: “Hello, {{first-name}}” and the user’s first name is stated as Ahmed, the bot’s message will instead automatically be: “Hello, Ahmed”
Persistent Menu The menu below the chat with the bot whose location doesn’t change. You should always include essential options in this menu for a better experience for your users.
Quick Reply A quick reply is a button that leads to a flow. The difference between a quick reply and a button is that you can add an infinite number of quick replies and the bot can save your users’ quick reply choices as an attribute for later use.
Button A button leads to a flow, but it is only limited to 3 buttons per message and is only meant to direct the conversation.
Delay Delays make the bot respond later than the usual immediate response. This makes the conversation feel more human and controlled.

 

Time to start building! 

build-chatbot-guide

So once you’re done setting up the bot, you can start building your bot through Playground. Through the section highlighted in blue, you can add folders and organize your chatbot. You can add flows when adding folders or quickly when you need to while setting quick replies and buttons. 

You can start adding messages for the flow using the section highlighted in orange. These messages could be text, visuals, or a feature from the ones in the features section above. 

You can add quick replies and buttons from the arrows in blue and orange depending on your needs whether you need that button just to direct the conversation or you’d like to use the data the user chooses. 

You can add flows as you go and as you need to. 

Below is an example built from scratch for an e-commerce seller.

build-chatbot-guide

It can be as simple as you need it to be! Just add what you need to automate and you’re good to go.

Step 5: Test and publish! 

Once you’ve built the bot you want, click on the test button to get redirected to Messenger to test your bot first-hand. Finally, Tweak and edit until you’re completely satisfied with your bot experience! If you’ve connected your page at the beginning, you don’t need to do anything else except publish the page if you already haven’t. 

If you haven’t connected to a page, you’ll need to connect to be able to launch your bot.

Post-building step: Analyze

You can track how your bot is performing through the Analytics tab that simply shows you which users are reachable and which have blocked your bot. 

build-chatbot-guide

Moreover, you can always track your bot’s performance by analyzing your messages. The messages completely handled by the bot are automatically moved to the Done folder in your page inbox, and you can review the messages to analyze if there are dead ends in the conversations or places where people get stuck or confused, and you can then edit your bot to enhance the experience and so on. 

Ready? Go!

And that concludes our step-by-step guide for you to build your chatbot on WideBot platform. Now that you know everything in detail, you have no reason to wait any longer. 

Get started for free

How to Grow and Engage Your Audience With a Chatbot

Chatbots started getting really popular in 2016, and they haven’t stopped growing since then It’s honestly no shocker; chatbots have an increasingly high potential that can boost any business to a new level. 

It’s not just business loving chatbots; customers love the convenience often brought by chatbot so much that there will be using chatbots even more than you think. 

chatbots-customer-service

While a lot of people may think chatbots are just a phase in technology, the chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024 at a compound annual growth rate (CAGR) of 29.7%. 

That’s a lot of growth that you would most certainly love to be a part of!  Aside from the industry itself being an ever-growing industry, chatbots can help your business grow in endless ways. 

Chatbots and Businesses 

Chatbots are a huge help to businesses, they can take a business’ experience to a whole new level on their own.

You might wonder why a chatbot would be useful for your company, especially if you’ve never considered it. Here’s why: 

chatbots-availability

Other than its availability, It is so easy to interact with a chatbot because it’s available right where you at. So if a customer wants to reach out to you, they would open your Facebook page and instantly interact with your chatbot from the comfort of their own Messenger app or site. It’s that convenience that makes chatbots a success. 

To add to this beautiful mix of chatbot benefits, the flows inside chatbots are made to naturally flow in the conversation yet remain as organized as you want them to be. You can easily make sure the conversation goes the way you want it to. 

With the why in mind, here’s the how it results in: 

  1. Your customers will LOVE you, and there is only so much you can do when you give your customers a good customer experience: having a good relationship with your customers makes them remain your customers, makes them satisfied with your services, and even makes them loyal enough to promote your business for you.
  2. Your chatbots can enhance your sales in more ways than you can imagine. A chatbot can carry on the entire sales cycle on its own, it can promote your products, recommend relevant ones, and even sell them in the swiftest, easiest way possible. Your customers will love being able to buy from you at any time without having to go through phone calls and all.

Read more: The Complete Chatbot Take On Customer Relationship

Chatbots and Customers

chatbots-cs-agents

We mentioned that chatbots can improve your relationship with your customers and how they can help you retain, entertain, and satisfy them, but how exactly does it do that? 

Let’s dig deeper here. Through chatbots’ instant responses and conversational flows, they foster engagement between the customer and the chatbot. In fact, a lot of customers might come back just to engage with the chatbot because they find it fun. Other people get super curious and decide to converse with a chatbot for the sake of having tried it, but most of the time they do end up loving it. 

Engagement is just the tip of the iceberg here. Chatbots can be configured to make every single customer feel heard and special; they can personalize every customer’s conversation like it’s tailor-made for them while responding to every other customer at the same time. We could never do that. 

The best bit about chatbots is the improvement in the quality of the service provided to the customers. Let me ask, have you ever called your bank’s customer support, waited on hold for over 30 minutes, then gave up and hung up totally dissatisfied? Chatbots, they just… simply don’t do that. They respond instantly, work on your issue on the spot, and hand the conversation over when they need to. A chatbot experience is much more convenient and satisfying.  

You can always depend on chatbots with customer support; in fact, chatbots can already solve 80% of customer queries, leaving only 20% of complex queries for human agents to focus on.

The thing about chatbots and customer service is that it’s not just a convenience to the customers; as a matter of fact, chatbots do help customer support agents.

Chatbots and Sales

chatbots-and-sales

Not only do chatbots help with the entire process of selling, but customers are actually more open to using chatbots than you think. 47% of people would buy through social media platforms, and 40% of people of all ages would actually prefer to use a chatbot online. According to surveys, people love how easy it is to use a chatbot to buy things!

Chatbots and Growth

There are several ways you can make your audience grow even bigger with an audience, such as several plugins that make your chatbot more reachable, and simple hacks that make your chatbot pop. You can check them out here!

The growth a chatbot is capable of: a case study

In 2016, The Wall Street Journal launched a chatbot on both Facebook Messenger and Amazon Alexa. The WSJ Messenger bot has acquired over 130k daily active users within the first 14 months of creation with 70% of those being daily users later on! 

Chatbots can and will do wonders for your business. Just build one, sit back, and watch the results come to you.

Get started for free

Say Ahlan to the New WideBot 👋

We’re so excited to share with you what we’ve been working on for the last couple of months. 

Our goal at WideBot is to empower businesses to employ conversational AI technologies to grow and scale every aspect of their businesses. And today, we’re a step closer to that goal.

Meet the new WideBot:

Why a new WideBot?

Over the past years, WideBot has grown and evolved to be the leading Arabic AI conversational platform in the Middle East.

Our offerings evolved, our portfolio expanded, and we have worked with a lot of companies, enterprises, SMEs, scaleups and governments in over 40 countries to deliver more than 2500 highly complex and of top-notch quality bots used by more than 3 million users.

But our brand and design experience have been lagging. Developing our proprietary enterprise-grade AI-engine, and extending our recently launched chatbot builder while providing stellar customer support has been our focus, but now is the time the brand catches up.

What’s new?

The reveal of our new visual identity is more than just a modern look. It’s a chance to further everyone’s understanding of who we are, and where are we going, with an increased focus on providing our amazing technology to a wider audience through our builder and our brand new website.

A new logo and visual identity

WideBot’s new logo and colors – developed by Zeeny design house – is carefully crafted to capture the soul of our brand.

WideBot’s proprietary AI engine, developed in our own data labs, sets it apart from any competition. It allows us to empower businesses to provide their clients with a human-like conversation experience.

The logo elements: Two intersecting chat bubbles, one represents the Arabic واو (the first letter of WideBot in Arabic) and the other represents the letter “b,” the first letter of “bot.”

The design is centered by two Arabic dots نقطة which also represents the famous typing double-dot and captures the eye of the viewer. 

Our new colors of choice are dominant orange and blue. Orange combines red’s power and energy, while yellow conveys friendliness. A mix that represents the soul of our brand, complemented by a blue shade of dependability and trust.

Even our font choice is deliberate. The Plex font suite represents a perfect balance between man and machine, natural and engineered; A balance we strive as a company to strike through creating AI-powered bots that can make human-like conversations and combine the strengths of man and technology.

Introducing Templates

We say, build your bot in minutes, and we mean it.

With our newly implemented chatbot templates, you can easily pick a template that fits your needed use case to have an almost ready chatbot that needs only a few tweaks to be ready to publish.

Our growing template library currently contains 15 ready-to-use templates with cases like restaurants, COVID-19 awareness, NGOs, E-commerce, news and publications and more.

Our templates are battle-tested and already been used by the likes of Vezeeta, Shell and Careem. Learn more about the new templates feature →

Whatsapp chatbot

With more than 155M WhatsApp subscribers in MENA, 65 billion messages sent daily; Whatsapp is the number 1 messaging app in the world, and connecting with your clients there is not an option anymore.

We know that at WideBot, so we developed our product to enable you to connect to your customers over their favorite channel. Request a WhatsApp bot demo now →

Broadcast to everyone who has ever interacted with you!

One of the most requested features on the builder is now live.

You can now send a broadcast to all users who have ever interacted with your page messaging even before connecting your page to WideBot!

Not only that, but our new broadcast filter feature also allows you to choose who will get your broadcasted messages; people who last interacted? Those who viewed a certain product or went through a specific flow?

You have complete control!

Up next: Audience

Next in our pipeline is releasing our new Audience tab. It will be a section where you can view all your chatbot users in one place, manage them and view their attributes. You won’t need to download it to an excel sheet anymore.

We are not done yet. There is more to come.

The pipeline is stuffed this year. We are preparing a lot of major updates, features and releases so keep following us for more.

For speaking or interview requests, please contact marketing@WideBot.net

Go to WideBot.net

What is chatbot marketing & why do you need it?

 

Glossary:

What is a chatbot?
A chatbot is a computer program, AI-based sometimes, that is used to simulate human conversations by understanding users’ requests and orders then giving relevant answers. They’re used in websites, mobile applications and messaging channels in order to help business operations and sales run more efficiently while providing valuable service to the audience.

 

In a fast-paced time when you have to innovate to stand out between competitors, a chatbot is no longer a luxury tool that you may or may not use, but an integral one to sustain your business. There are many uses for a chatbot that we’re going to discuss in a series of articles, but in this one, let’s discover how you can utilize your Widebot to optimize your marketing strategy and processes. How can you reach high engagement with your customers and prospects, and solve their problems in an easy, cost-efficient, and intelligent way?

What is chatbot marketing?

Long story short, chatbot marketing is when you promote your products and services using a chatbot, by integrating it with the different channels you use such as your website, mobile app and social media platforms like Facebook Messenger, Instagram and WhatsApp.

Long story long? Scroll down to understand better how you can use a chatbot to optimize your marketing performance and create an impressive branding for your business.

Benefits of chatbot marketing:

Saves resources

Time, money, manpower…using a chatbot for your business cuts down all these resources so that you operate more efficiently and utilize your assets where they’re needed. Instead of spending hours getting back to every message you receive from a customer or a prospect and allocating several employees for the job, you can now get back to everyone with minimal resources.

Quick responses

No one’s a big fan of long response time. Using a chatbot, customers and prospective customers will get immediate responses to their inquiries with only a short buffer time (3-10 seconds for instance) that you set to make it feel more humanly.

• Available 24/7

You have a regular 9-hour work day? Chatbots don’t. At any time during the day or at any day during the week, your chatbot will act as a representative to your business whenever your audience needs to reach out to you. If you’re running a healthcare platform, for example, it makes all the sense to be available to your audience’s inquiries at all times; especially during times like these where everyone has tens of questions regarding the pandemic that come to mind all around the clock.

Work automation

With the speed at which the entire world is advancing, it does not make sense to keep doing the same tasks over and over again if they could simply be automated, saving precious time and effort. Chatbots will automate certain marketing tasks so that you could keep your low priorities at the back of your mind. Instead of curating responses to your customers’ questions each time they strike up a conversation with your business, your chatbot can automatically respond with the most suitable reply from a list of pre-stored responses that you enter when building your bot.

Adaptive to all industries & businesses

No matter what industry you work in or what type of business you’re running, there are a variety of chatbot templates that are suitable. Hospitals, restaurants, technology solutions, e-commerce businesses and a lot more are using chatbots across their different marketing platforms to create impactful conversations with their customers. 

Humanizing your brand

Position your brand as one that understands and adapts to its customers, in terms of their needs and their interests. A chatbot adopts the tone and voice of your brand so that it feels less like a robot and more like a human chatting with your audience. If your brand speaks in Arabic and operates in an Arab country, then build an Arabic chatbot that interacts with your audience in a language and dialect that they understand.

AI-based

Most chatbot builders are determined by sequences, or a set of responses to certain questions by the user. At WideBot, your chatbot can be intelligent!* AI-based chatbots learn from your customers, and enhance their responses based on their new learnings. That way, your chatbot performs better by the day and well understands your audience’s needs.

*AI-based chatbots are an enterprise plan feature. Contact our sales team if you want to learn more.

Read more: 5 ways chatbots can boost your business to the future.

Uses of chatbot marketing:

1. Sharing news and updates

You can learn more about Shell’s products and services through their chatbot by WideBot.

A chatbot is a great tool to spread the word about your company news or product updates and releases. That way your audience is always informed and up-to-date with your business activities.

When launching a new service or releasing features, you can:

• Share the news with prospects who reach out to you through your chatbot and want to better understand the services and products you provide;

• Gather feedback from your customers after their purchase;

• Market the new product and direct the traffic to your chatbot who would answer the users’ inquiries and present your offerings in a conversation-like method, instead of your website.

2. Brand engagement with customers

Example of an e-commerce platform where you can place orders through the Messenger chatbot by WideBot.

Using a chatbot facilitates conversation with your prospect and current clients, and conveys the impression that your business is up to the minute with the global technological advancements of its time.

Instead of traditional methods such as email or phone, your brand is close to your customers and uses similar platforms to the ones they actively use, like WhatsApp, Facebook and Snapchat. People can engage with your brand and feel that you’re only one message away whenever they have an inquiry or need to learn more.

When a customer interacts with your brand, you have a certain duration on each platform to restart or continue the conversation with them. For example, on Facebook Messenger, your chatbot has 24 hours to send promotions about your products or services; which could trigger the users’ interest in learning more, and hence, securing a sale.

Read more: New Messenger Policies: all you need to know.

Even if you can’t make an immediate sale, engage your audience so that you build rapport with them that would guarantee the success of future interactions. Using quick, entertaining polls, for instance, you can get valuable insight about their interests and what they would like to see more of.

3. Qualifying leads

If you want to optimize your sales funnel, then it is important that you are able to distinguish between hot leads and cold leads, leads who are ready to buy your product and leads who are still hesitant and want to learn more.

When a user lands on your website for example, you want to immediately find out whether they’re a prospective client or they’re a random visitor who does not know anything about your business. Having a chatbot start a conversation to ask the visitor some qualifying questions that determine who relevant of a lead they are can make a difference between whether you secure a deal or lose it.

Hot/warm leads cannot be lost due to insignificant reasons, so these are directly sent by your chatbot to the sales team to seal the deal; while cold leads who could potentially be interested in your product or service are offered the information they need to make up their mind. This way you save resources that could be wasted on all sorts of an audience, even those who are completely irrelevant, and focus your efforts into what will help your business grow.

Examples of qualifying questions:
– What brought you here today?
– What do you know about [your product]?
– Are you a current customer of [your company]?
– Do you need some help with that?

 

4. Personalized user experience

Find out how you can protect yourself from COVID-19 and what are the nearest places to you where you can test for it through Cleopatra Hospitals Group’s chatbot.

Human beings have the tendency to want to feel special. Because chatbots simulate human-like conversations, each customer that interacts with the chatbot gets an experience that is different from everyone else’s; especially if the chatbot is AI-based, as it responds based on each user’s behaviors, interests and responses during the conversation.

Personalization gives the audience a unique experience, as you are giving value and significance to each one of them. This plays an indirect yet impactful role in encouraging your prospects and customers to grow fond of your brand, and promote more sales in consequence.

Getting started:

1. Plan
2. Build your bot
3. Promote

Planning

The first step in anything is to plan, which in this context means: set goals and a strategy for your chatbot, and decide on the channels that you’re going to utilize it in.Make sure that you have a solid marketing plan that you will launch and follow once your bot is up and running. How many sequences will you create, and how will the flow of each of them go? What language will your chatbot operate in? What will be your welcome message?

• Set SMART goals for your bot: specific, measurable, attainable, relevant, time-bound).

• Decide on the channels that your chatbot will operate on. Are you going to limit it to your website, or are you going to use it on Facebook and WhatsApp as well?

• Create a character for your bot, including a voice and tone that matches your brand’s.

• Build a user’s journey for customers who interact with the chatbot and their potential responses.

Creating your bot

You’re not a techie? No problem. 

Contrary to some belief, creating a chatbot for your business does not require any tech background whatsoever. Using Widebot’s intuitive platform, you can build your own bot in less than 10 minutes. 

Ready to build your own bot?

Get started for free

If you want a custom chatbot, that is AI-based, you can contact our sales team who will match you with your business needs. Talk to an expert.

Read more: Your step-by-step checklist for building chatbots.

Promoting

It doesn’t stop at building and publishing your chatbot, the determinant of a great performance is making it known and publicized to your audience so that they engage with it. So how can you bring users to your bot?

Tips on marketing your chatbot
– Give your chatbot subscribers an exclusive offer
– Activate Facebook plugins
– Use the “Message Us” button on your ads
– Create a unique landing page and URL for your chatbot
– Join the relevant online communities and promote it there
– Submit your bot to Facebook’s Discover tab

 

Frequently Asked Questions

Can my chatbot understand different Arabic dialects?

If you’re using WideBot, then your chatbot can speak both Arabic or English, depending on your brand’s voice and tone. You can choose a standard language or your chatbot can reply according to your customers’ language and dialect. WideBot is the only platform where your chatbot can speak using every Arabic dialect: Khaleeji, Egyptian, North African, Levantine…it’s got it all.

Are chatbots powered by AI?

Not all chatbots are artificially intelligent; some are set up with specific sequences and flows that they follow in the conversation. AI chatbots learn from your customers and adapt to each of their interests and the way they speak; so the more conversations they have, the more intelligent their replies will get. If you want your chatbot to be AI-based, then WideBot’s dedicated AI team will help you build one that meets your business needs.

What platforms can I use a chatbot in?

We can integrate your chatbot on:
• Your company website;
• Facebook Messenger;
• WhatsApp;
• Instagram;
• Telegram;
or any channel you need a chatbot in.

Want to try it out for yourself? Head out to our website so that you can get started for free and build your own chatbot today!

How To Build Your WhatsApp Bot

ICYMI: WhatsApp bots are all the hype now, which makes a lot of sense since it is one of the most used messaging apps in the world, and it’s quite understandable why you would be interested in building one. 

If you’re not convinced yet, here’s a recap of why you should build a WhatsApp bot: 

why-whatsapp-bot

Read Why Your Business Needs A WhatsApp Bot

Now that you’re interested, read on for your simple guide to build a WhatsApp bot through WideBot’s platform. 

How to build a WhatsApp bot through the WideBot platform

 

What you will need:

  • ID for a verified Facebook Business account. (Learn how you can verify your business here)
  • A WhatsApp Business number/account (you cannot create a WhatsApp bot on a personal number, it has to be a Business number.)

The steps: 

1. Fill our form

First things first, notify us through this form with all of your chatbot needs and contact information so that we could know you a little bit better.

Fill form

2. Schedule a call with us 

Once you fill the form, we will contact you to schedule a quick call. This will help us understand your needs better and how we can help you and your business thrive.

3. Set up your payment method. 

You will need to set up your payment method before we can start working on sending your WhatsApp API request; however, you will not be charged one penny until your number starts working as a WhatsApp Business number. 

This step also includes signing a contract that explains the process thoroughly and guarantees your rights.

4. Wait until your request is validated.

In order to provide you with your WhatsApp solution, we have to review your request for it and make sure it matches Facebook policies before we can proceed, and based on several factors, your request may or may not be accepted. 

Your request can be rejected for various reasons, some of which could be related to your name or your number; however, nothing we can’t fix. If your request is rejected, we will inform you and work with you on resolving it and then getting it accepted.

After your request is accepted, the next step will be verification.

5. Verification

Once your number is verified through SMS, you should know that it will only be available through WideBot’s API. 

Note: If you try to connect your WhatsApp Business number to another program or API, you will immediately lose access to your number and will not be able to answer messages through the number again nor connect it to another app. 

6. Build your bot as you normally would (or simply connect it)

If you have already built your chatbot, you can simply connect it to WhatsApp. 

If you haven’t yet, go on our platform and start building your chatbot. Our platform uses a simple drag-and-drop interface that will make your chatbot building experience easier than ever. You will connect your chatbot to your business’ Facebook page. 

7. Connect your bot to the WhatsApp number

Once you’re done building your chatbot, get back to us and provide us with your Bot ID, which you can find in the URL once you click on the bot as per the screenshot below.

We will link your chatbot to the WhatsApp number. We’re working on making the connection as simple as clicking on a button.

8. Ta-Da!

hello-whatsapp

Once the chatbot you build is linked to the WhatsApp number, it will automatically be working on both Messenger and WhatsApp. 

If you want your chatbot to work for WhatsApp only, you can clone your bot and create it for WhatsApp only. 

Connecting with your customers through the app they use the most has never been easier.

 Start building your WhatsApp bot now!

 

Introducing: Chatbot Templates

When time is money, it becomes more efficient to utilize every existing resource in order to get a headstart instead of starting from ground zero.

WideBot understands how important it is for business owners to streamline operations and work methodologies; that is why we offer a wide range of chatbot templates that suit business of all types and industries. In no time, your chatbot can be up and running, eliminating any extra work you might have to do.

What are chatbot templates?

A chatbot template is your almost-chatbot. Everything is already crafted for you by our product team after having carefully studied the best flows and messaging for each industry. All you would have to do is personalize the existing content to match your brand identity – in terms of relevant text, images and links to your business.

Why should you use chatbot templates?

• Saves time, bot ready instantly

Instead of starting from scratch, using a preexisting template will help you build your bot in just a few minutes so that you can operate more efficiently. The faster your chatbot is ready, the faster your business can engage and interact with your customers.

• A chatbot that’s suitable for your industry

Templates are created by experts who communicated with hundreds of clients from different industries to understand the needs of businesses and how each’s audience reacts and responds. That way, each template perfectly suits each industry – the sequences and flows of the chatbot are very similar to how the human support responds.

WideBot Templates

Whether you need a chatbot for your ecommerce business, NGO, healthcare facility, university, food ordering service, for lead generation purposes or even more, there is a suitable template for any industry that you are operating in.

When building your own chatbot on WideBot’s platform, you have the option to either start from scratch by creating a new bot, or to choose one of the various templates available so that you could get started right away.

A snippet of WideBot’s selection of templates

Once you sign up for free on our website, you will be directed to a dashboard that displays all the different chatbot templates available that you can choose from.

First step in creating your chatbot is entering its info

You can preview the templates first, then choose which one you’re going to use for your business. All you have to do next is come up with a name for your bot and the welcome message that your audience is going to be greeted with…and you’re good to go!

Before publishing your chatbot, you can edit the existing flows, add new broadcast messages or train your bot to recognize certain keywords. Once you’re ready, you can start testing your chatbot on Messenger to try the experience for yourself before pushing it to your audience.

Your bot is now live and responding to every prospect or customer interacting with your page!

Set? Go.

It’s time you try out the templates for yourself, and build your chatbot within minutes.

Happy bot-building!

Why Your Business Needs A WhatsApp Bot

Most people depend on WhatsApp as their main messaging app; in fact, as of 2020, over 2 billion people use it every day: it’s the most downloaded messaging app in the world and the second most used application after Facebook with 2.45B users. That’s a lot of potential for one app!

Which is why WhatsApp took the step to grow their platform to include businesses when they launched WhatsApp Business a little over two years ago. 

More on WhatsApp Business

WhatsApp Business is basically how WhatsApp decided to embrace and empower businesses by giving them their own special edition.

Through WhatsApp Business, you can create a catalog of your business’ products, provide easily-accessible customer support to your customers, create a business profile for your business to be more visible, and much more. 

WhatsApp Business seems to be doing great: 5 million businesses are already actively using it. 

Why You Should Use WhatsApp Business For Your Business

This all sounds great, but why should you even bother using WhatsApp Business for your business? Aren’t all the channels you already have, whatever they are, more than enough? 

The answer, my friend, is potential. WhatsApp is the most used messaging app in the world with 2 billion daily users in 180 countries; it’s the perfect place to be for your customers.

On an even more specific range, WhatsApp is big in the MENA region. According to Northwestern University, 90% of internet users in the Middle East use WhatsApp for communication. 

WhatsApp Business’ product manager put it in the simplest way possible: 

“Customers today don’t want to call or email a business – they want to send a message. And since customers are on WhatsApp, businesses need to be too.”

– Mitu Singh

Using WhatsApp for your business is like putting your employees in your customer’s living room; you’re meeting them where they are mostly spending their time. The moment they need you, they’ll instantly find you, and that’s what customers love most. 

According to Facebook IQ, out of nine modes of communication, messaging businesses are people’s second preference. In other words, if your customers have the opportunity to just directly message you, believe me, they will, and that’s where your WhatsApp Business presence comes in very handy. 

In addition, the application comes packed with features that give both you and your customers an optimal experience. You can: 

  • Create a business profile that includes all your important information including a product catalog, for example
  • Use customer labels to easily filter your customer for your convenience
  • Create quick replies to further automate your experience
  • Equip your account with automated messages such as an away or greeting message 
  • Track your customers’ activity with you 

Moreover, you can greatly customize your experience with the WhatsApp Business API, which allows you to add new features to your account that can revolutionize your experience; however, there’s a long process to follow in order to be able to use it. You can read more here.

You can make your business’ presence on WhatsApp even stronger when you equip your WhatsApp Business account with an efficient chatbot. 

The next step: your WhatsApp bot

A chatbot is the best way to conveniently automate your conversations with your customers; it’s as simple as a question sent and instantly answered. 

As your business grows, who can keep up with replying to every customer perfectly and on time each time? Your chatbot. 

Simply put, building a WhatsApp bot makes sure you support your customers in the best way possible; you’re always one message away on their favorite platform. 

It improves the way you communicate and engage with your customers with an enhanced process; instant replies can do wonders, believe me. 

Customers love a business they can interact whenever they need to; they love their needs instantly met, and don’t forget: there is nothing customers love more than personalization, and that’s what bots can do best. 

Good customer support, personalization, and engagement are the way to every customer’s heart, so the simplest answer is this: build a WhatsApp bot to give your customers the experience they will love and deserve. 

How can you build a WhatsApp bot? 

We can go on and on about how exactly you can build a WhatsApp and turn this super technical (strong reference to the WhatsApp Business API and how complex it is), or we can skip the complication and tell you the easy way to build one is to just message us and let us handle it. 

We’re one of the few platforms globally where you can build an efficient WhatsApp bot, one of the even fewer platforms with Artificial Intelligence technologies and the ability to have the same bot for both Messenger and WhatsApp, and the only ones that support for both English and Arabic with its various dialects. 

Step up your business game and contact us now to get your WhatsApp bot.

Discover Tab's Gone, What's Next?

Earlier this month, on the 2nd of March to be exact, Facebook made a huge redesign of the Messenger platform. 

Removing the Discover tab and other features, Facebook Messenger is currently set to be more of a messaging platform with Stories features after having been a multifunctional hub for as long as we can possibly remember. 

Why the change? 

Facebook is aiming to make the Messenger platform a simpler, faster, and more seamless experience for its users.

With the new update running, Facebook actually reduced the app’s core code by 84%, which truly made a huge difference in comparison to how the platform used to be. This is definitely good for your bot and business. 

Facebook now is more focused on people generally; chats and stories specifically. They want people to focus more on communication. 

What does this mean for chatbots?

The chatbots industry is very promising, so how does the discover tab update affect it? 

The truth is that this change barely affects your chatbot: it is as efficient as it has always been, and the industry is still as awesome as it is.

At the end of the day, your chatbot is a smart tool that helps you interact with your audience and makes sure your audience knows how to reach you and where to find you. 

As long as you make sure your customers can easily find and interact with it, you have absolutely nothing to worry about. 

What’s Next? 

With the Discovery tab gone, you can get a bit puzzled about what to do next. Here are our suggestions: 

Use these hacks when it comes to marketing your Messenger bot. 

There are several other ways you can get your bot to stand out other than the Discover tab. There are a number of plugins and buttons that you can add to your website or Facebook page to help promote your bot even better than ever, in addition to simple hacks you can easily execute.  Here are some of the hacks: 

  1. Add a customer chat plugin to your website. This plugin helps your users interact with your bot through your website just as they would on Messenger, which increases your bot’s reachability as a result. 
  1. Set up a button on your page or website to guide people to use your bot. This guarantees your visitors can easily find your bot whenever they need to contact you. 
Image result for facebook page button message us

You can check out all of the above techniques and learn exactly how to apply them in our previous article about chatbot growth hacks.

Expand your bot’s potential!

News Flash: Facebook Messenger is not the only platform where you can build a chatbot. 

Facebook Messenger is the most used messaging app, but it’s not the only one. You can try building a chatbot on a different platform, or even on your own website, and explore for yourself what each platform and channel is capable of. 

Chatbots are only getting started blowing your mind, so you might as well just explore and play. 

Through WideBot, you can build chatbots on several messaging channels. Sign up now to our platform, and try it for yourself!