Most people depend on WhatsApp as their main messaging app; in fact, as of 2020, over 2 billion people use it every day: it’s the most downloaded messaging app in the world and the second most used application after Facebook with 2.45B users. That’s a lot of potential for one app!
Which is why WhatsApp took the step to grow their platform to include businesses when they launched WhatsApp Business a little over two years ago.
More on WhatsApp Business
WhatsApp Business is basically how WhatsApp decided to embrace and empower businesses by giving them their own special edition.
Through WhatsApp Business, you can create a catalog of your business’ products, provide easily-accessible customer support to your customers, create a business profile for your business to be more visible, and much more.
WhatsApp Business seems to be doing great: 5 million businesses are already actively using it.
Why You Should Use WhatsApp Business For Your Business
This all sounds great, but why should you even bother using WhatsApp Business for your business? Aren’t all the channels you already have, whatever they are, more than enough?
The answer, my friend, is potential. WhatsApp is the most used messaging app in the world with 2 billion daily users in 180 countries; it’s the perfect place to be for your customers.
On an even more specific range, WhatsApp is big in the MENA region. According to Northwestern University, 90% of internet users in the Middle East use WhatsApp for communication.
WhatsApp Business’ product manager put it in the simplest way possible:
“Customers today don’t want to call or email a business – they want to send a message. And since customers are on WhatsApp, businesses need to be too.”– Mitu Singh
Using WhatsApp for your business is like putting your employees in your customer’s living room; you’re meeting them where they are mostly spending their time. The moment they need you, they’ll instantly find you, and that’s what customers love most.
According to Facebook IQ, out of nine modes of communication, messaging businesses are people’s second preference. In other words, if your customers have the opportunity to just directly message you, believe me, they will, and that’s where your WhatsApp Business presence comes in very handy.
In addition, the application comes packed with features that give both you and your customers an optimal experience. You can:
- Create a business profile that includes all your important information including a product catalog, for example
- Use customer labels to easily filter your customer for your convenience
- Create quick replies to further automate your experience
- Equip your account with automated messages such as an away or greeting message
- Track your customers’ activity with you
Moreover, you can greatly customize your experience with the WhatsApp Business API, which allows you to add new features to your account that can revolutionize your experience; however, there’s a long process to follow in order to be able to use it. You can read more here.
You can make your business’ presence on WhatsApp even stronger when you equip your WhatsApp Business account with an efficient chatbot.
The next step: your WhatsApp bot
A chatbot is the best way to conveniently automate your conversations with your customers; it’s as simple as a question sent and instantly answered.
As your business grows, who can keep up with replying to every customer perfectly and on time each time? Your chatbot.
Simply put, building a WhatsApp bot makes sure you support your customers in the best way possible; you’re always one message away on their favorite platform.
It improves the way you communicate and engage with your customers with an enhanced process; instant replies can do wonders, believe me.
Customers love a business they can interact whenever they need to; they love their needs instantly met, and don’t forget: there is nothing customers love more than personalization, and that’s what bots can do best.
Good customer support, personalization, and engagement are the way to every customer’s heart, so the simplest answer is this: build a WhatsApp bot to give your customers the experience they will love and deserve.
How can you build a WhatsApp bot?
We can go on and on about how exactly you can build a WhatsApp and turn this super technical (strong reference to the WhatsApp Business API and how complex it is), or we can skip the complication and tell you the easy way to build one is to just message us and let us handle it.
We’re one of the few platforms globally where you can build an efficient WhatsApp bot, one of the even fewer platforms with Artificial Intelligence technologies and the ability to have the same bot for both Messenger and WhatsApp, and the only ones that support for both English and Arabic with its various dialects.
Step up your business game and contact us now to get your WhatsApp bot.