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Category: Product

Why Your Business Needs A WhatsApp Bot

Most people depend on WhatsApp as their main messaging app; in fact, as of 2020, over 2 billion people use it every day: it’s the most downloaded messaging app in the world and the second most used application after Facebook with 2.45B users. That’s a lot of potential for one app!

Which is why WhatsApp took the step to grow their platform to include businesses when they launched WhatsApp Business a little over two years ago. 

More on WhatsApp Business

WhatsApp Business is basically how WhatsApp decided to embrace and empower businesses by giving them their own special edition.

Through WhatsApp Business, you can create a catalog of your business’ products, provide easily-accessible customer support to your customers, create a business profile for your business to be more visible, and much more. 

WhatsApp Business seems to be doing great: 5 million businesses are already actively using it. 

Why You Should Use WhatsApp Business For Your Business

This all sounds great, but why should you even bother using WhatsApp Business for your business? Aren’t all the channels you already have, whatever they are, more than enough? 

The answer, my friend, is potential. WhatsApp is the most used messaging app in the world with 2 billion daily users in 180 countries; it’s the perfect place to be for your customers.

On an even more specific range, WhatsApp is big in the MENA region. According to Northwestern University, 90% of internet users in the Middle East use WhatsApp for communication. 

WhatsApp Business’ product manager put it in the simplest way possible: 

“Customers today don’t want to call or email a business – they want to send a message. And since customers are on WhatsApp, businesses need to be too.”

– Mitu Singh

Using WhatsApp for your business is like putting your employees in your customer’s living room; you’re meeting them where they are mostly spending their time. The moment they need you, they’ll instantly find you, and that’s what customers love most. 

According to Facebook IQ, out of nine modes of communication, messaging businesses are people’s second preference. In other words, if your customers have the opportunity to just directly message you, believe me, they will, and that’s where your WhatsApp Business presence comes in very handy. 

In addition, the application comes packed with features that give both you and your customers an optimal experience. You can: 

  • Create a business profile that includes all your important information including a product catalog, for example
  • Use customer labels to easily filter your customer for your convenience
  • Create quick replies to further automate your experience
  • Equip your account with automated messages such as an away or greeting message 
  • Track your customers’ activity with you 

Moreover, you can greatly customize your experience with the WhatsApp Business API, which allows you to add new features to your account that can revolutionize your experience; however, there’s a long process to follow in order to be able to use it. You can read more here.

You can make your business’ presence on WhatsApp even stronger when you equip your WhatsApp Business account with an efficient chatbot. 

The next step: your WhatsApp bot

A chatbot is the best way to conveniently automate your conversations with your customers; it’s as simple as a question sent and instantly answered. 

As your business grows, who can keep up with replying to every customer perfectly and on time each time? Your chatbot. 

Simply put, building a WhatsApp bot makes sure you support your customers in the best way possible; you’re always one message away on their favorite platform. 

It improves the way you communicate and engage with your customers with an enhanced process; instant replies can do wonders, believe me. 

Customers love a business they can interact whenever they need to; they love their needs instantly met, and don’t forget: there is nothing customers love more than personalization, and that’s what bots can do best. 

Good customer support, personalization, and engagement are the way to every customer’s heart, so the simplest answer is this: build a WhatsApp bot to give your customers the experience they will love and deserve. 

How can you build a WhatsApp bot? 

We can go on and on about how exactly you can build a WhatsApp and turn this super technical (strong reference to the WhatsApp Business API and how complex it is), or we can skip the complication and tell you the easy way to build one is to just message us and let us handle it. 

We’re one of the few platforms globally where you can build an efficient WhatsApp bot, one of the even fewer platforms with Artificial Intelligence technologies and the ability to have the same bot for both Messenger and WhatsApp, and the only ones that support for both English and Arabic with its various dialects. 

Step up your business game and contact us now to get your WhatsApp bot.

New Features ⚡️:️ Take more control of your bot!

As 2020 kicks off, we are proud to announce going live with new features and updates to our platform that will work on making your life even easier. 


Our latest release of updates to the current features guarantees your experience with WideBot becomes smarter, faster, easier, more efficient, more organized, and puts you even more in control of your bot. 

Read on to find out what we have in store and how you can make the most out of it. 

What’s New

New Pricing Plans

Instead of five plans to choose from, we now only have two plans: Free and Pro, and they both come more packed with perks than the initial pricing plans. 

Initially, we had five plans that were account-based: you pay the subscription for the entire account. 

Our new pricing plans are quite different. For starters, the plans are not account-based anymore. Now, your payment is per bot. In other words, you can have different plans for different bots where not all bots share the same features.

The Free plan provides you with everything you need instantly. With our Free package, you can send unlimited messages and broadcasts to your users with a minor limitation of 2000 users and a branding watermark. 

The Pro plan, on the other hand, has the same perks the Free plan has, in addition to unlimited users and the ability to remove the WideBot branding watermark. 

Handover

Our newest feature just yet! Simply put, handover is programming the bot to switch the conversation to be handled by another application. This application could be an integration, such as Zendesk, or a CRM tool, or a social media management tool, or even a human. 

You get to decide when the conversation gets switched, and you also get to choose how the conversation returns to being handled by the bot, which is by using either a keyword, a button, or a specific timeout. 

The Handover feature is exceptionally useful when, for example, a conversation goes wrong with your customer and you want to make sure you don’t lose them, so the conversation is switched to you for you to handle it.

Another example is when you want the bot to handle the conversation to a certain point and then switch it to a salesperson or an integrated tool to close off the sale. 

You can add a handover command to your bot through the platform by clicking on this symbol and choosing which application is your primary application and which is your secondary application. Then, you’ll choose what makes the conversation return to the bot. 

Team Collaboration

A new release set out to make managing your bot even easier; you can now easily invite other admins to work on your bot with you. Just go to your Bot Settings, scroll down, and you’ll find your name listed as “Owner”. Below that, you an “Assign a New Admin” button. This will generate a link you can share with your team members to join the bot.  

Pay attention, though! The link does not create an account for your admin, so when you send the link, this will redirect the person to our website where they’ll first create an account then they’ll be automatically an admin at your bot. 

What’s Updated

Faster Broadcasting

The broadcasting feature is now faster than ever, with improved performance especially with Update broadcasts. 

Train Your Bot In Categories

The Train feature has become more organizable for your comfort. You can now tag your scenarios and, accordingly, categorize and instantly filter them as you may please. 

More Flexible JSON API Integrations 

The JSON API integrations are now more flexible where you have two new options: to create an API Response or to create a Callback Request. 

You can read more in-depth about the JSON API here. 

You can read more about each feature in our documentation, or you can give it all a try for yourself now for free! Building a chatbot is a good step to take to improve your customer service, relationship, and overall experience.

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